Dear Gen Z, put down the mini golf clubs and get to the pub February 11, 2025 Gen Z, our pubs are depending on you - so stop playing mini golf and get to your local, writes Katie Perrior in today's Notebook.
Want Gen Z to believe in democracy? Why not actually try it January 29, 2025 Reports that Gen Z are increasingly disillusioned with democracy aren’t surprising. Too many powers in Britain have been handed to unelected quangocrats with no skin in the game while autocracies like China and the UAE are offering superficially attractive alternatives, says James Price “Democracy is the worst form of government, except all those other forms [...]
As if! What 30 years of Clueless can teach us about marketing January 9, 2025 30 years on, there's a lot we can learn from Clueless about marketing. In particular, the power of the clique, writes Nick Palmer.
Gen Z are leading the way on luxury spirits November 27, 2024 For a generation who famously do not drink as much as their parents or grandparents, unlocking the spending habits of Generation Z on alcohol occupies a remarkable amount of brands’ time. For spirits brand Diageo, who own brands like Johnnie Walker whiskey and Don Julio tequila, the answer can be found in the post-pandemic shift [...]
Are Gen Z too woke to work? November 27, 2024 Companies are as much to blame as employees for creating a culture that prioritises vapid mental health initiatives above interventions that can make a real difference, says Theresa Bischof Statistically speaking, having a job is better for your mental health than not having a job. Great news for bosses – in theory. In reality, inactivity [...]
In the battle for talent, we must offer Gen Z the opportunity to shape their world November 13, 2024 Gen Z are increasingly looking for jobs that reflect their values, so philanthropic and volunteering opportunities are a great way to attract talent, says Asahi Pompey Steve Jobs once confessed that the secret to his success was going to “exceptional lengths to hire the best people in the world”. Our experience is that to attract [...]
Why millennial women are efficient – but not very productive – mothers October 31, 2024 Millennial women have reached child-bearing age in a corporate culture that encourages them to have fewer babies, closer together and later in life, says Eliza Filby Few may have seen the link between yesterday’s budget and the latest fertility rates from the ONS which showed they have dropped to their lowest mark since records began. [...]
How American Express UK is looking to crack Gen Z October 24, 2024 American Express’s UK boss, Hannah Lewis, sits down with City AM to talk breaking into a younger markets and shaking up its image. “Do you take Amex?” It’s a question that has slipped so far into the cultural lexicon there are even memes about it. Scroll through a dedicated Reddit page on American Express and [...]
Rugby is staring into the abyss when it comes to Gen Z October 19, 2024 Look at rugby in Britain today and objectively try to answer the following questions. Is it appealing to you? Is it sexy enough to invest in? Would I take my kids or young relatives to watch it? These are the questions rugby chiefs will always be grappling with, and good luck to them. But rugby [...]
Is Gen Z really a risk to businesses? October 17, 2024 A lazy, entitled and narcissistic generation, more interested in TikTok than hard work. The stereotypes about Gen Z have, apparently, become so pervasive that managing a young workforce is now considered the biggest business threat by CEOs. Just 38 per cent of executives are “very confident” in tackling demands for better pay and benefits from [...]