Free Thinking: Will Musk regret putting Trump’s politics before Tesla sales? March 7, 2025 This week on Free Thinking, Alys Denby is joined by writer and City AM columnist Eliot Wilson to discuss whether Elon Musk is paying the price for mixing politics and business.
Defence spending is one thing, but does Gen Z have the will to fight? March 5, 2025 It’s not just our diminished armed forces that leave Britain vulnerable to Putin, it’s a generation raised on the idea that Britain isn’t worth fighting for, says James Price In his “Politics and the English Language” George Orwell warned against using tired, old metaphors, as they reflected tired, old thinking. But the poor frog in [...]
WFH: Just one in 10 Gen Z want to be in the office full-time February 14, 2025 Only one in ten Gen Z employees want to work in the office full-time and more than half admit they are less industrious than their parents. According to a Times-led study into the generation, more than one in five respondents (21 per cent) of Gen Z, who are between 18 and 27 years old, spend [...]
How do you solve a problem like Gen Z? February 13, 2025 Gen Z have wildly different, often contradictory views compared with older cohorts. As they become a more significant cultural and political force, it’s worth trying to figure out what they really want, says John Oxley Unpatriotic yet prudish. Radically liberal yet socially conservative. A new generational survey has shown Gen Z to be a complex [...]
Dear Gen Z, put down the mini golf clubs and get to the pub February 11, 2025 Gen Z, our pubs are depending on you - so stop playing mini golf and get to your local, writes Katie Perrior in today's Notebook.
Want Gen Z to believe in democracy? Why not actually try it January 29, 2025 Reports that Gen Z are increasingly disillusioned with democracy aren’t surprising. Too many powers in Britain have been handed to unelected quangocrats with no skin in the game while autocracies like China and the UAE are offering superficially attractive alternatives, says James Price “Democracy is the worst form of government, except all those other forms [...]
As if! What 30 years of Clueless can teach us about marketing January 9, 2025 30 years on, there's a lot we can learn from Clueless about marketing. In particular, the power of the clique, writes Nick Palmer.
Gen Z are leading the way on luxury spirits November 27, 2024 For a generation who famously do not drink as much as their parents or grandparents, unlocking the spending habits of Generation Z on alcohol occupies a remarkable amount of brands’ time. For spirits brand Diageo, who own brands like Johnnie Walker whiskey and Don Julio tequila, the answer can be found in the post-pandemic shift [...]
Are Gen Z too woke to work? November 27, 2024 Companies are as much to blame as employees for creating a culture that prioritises vapid mental health initiatives above interventions that can make a real difference, says Theresa Bischof Statistically speaking, having a job is better for your mental health than not having a job. Great news for bosses – in theory. In reality, inactivity [...]
In the battle for talent, we must offer Gen Z the opportunity to shape their world November 13, 2024 Gen Z are increasingly looking for jobs that reflect their values, so philanthropic and volunteering opportunities are a great way to attract talent, says Asahi Pompey Steve Jobs once confessed that the secret to his success was going to “exceptional lengths to hire the best people in the world”. Our experience is that to attract [...]