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Gen Alpha

  • Monzo and Revolut take banking battle to the playground

    Opinion

    The Tooth Fairy is losing her magic touch. After centuries of cultural dominance in the under-the-pillow money market, the primary dealer of calcium-for-cash faces a hostile takeover.  In the playgrounds of 2026, a 50p coin under the pillow – if that is still the  going rate for a tooth – is just a piece of [...]

    Monzo is one of countless firms stepping up to capture the Gen Alpha market. (Image: Monzo)
  • Monzo ramps up the banking battle for Gen Alpha

    Fintech

    Monzo has made a major play to secure the next generation of savers as banking giants look to secure a grip on the Gen Alpha market. The London-based fintech has added a three percent interest rate to its savings account for Under 16s. This catapults Monzo above its rivals’ rate offer for children’s accounts. TSB [...]

    Monzo is one of countless firms stepping up to capture the Gen Alpha market. (Image: Monzo)
  • How AI is redefining luxury fashion

    Opinion

    From digital Gucci fashion drops to AI stylists, luxury fashion has jumped on board the AI train, writes Paul Armstrong.

    NEW YORK, NEW YORK - JULY 14: The 19-story façade of the Louis Vuitton luxury store, which is closed for renovations, stands wrapped in a design reminiscent of their monogrammed trunks in Manhattan on July 14, 2025, in New York City. Weeks after Democratic socialist candidate Zohran Mamdani won the Democratic primary for mayor of New York City, various wealthy interest groups have begun to mobilize against the 33-year-old state assemblyman. Mamdani has vowed to freeze rent hikes for a year, make buses free, and increase taxes on wealthy New Yorkers. Former Gov. Andrew Cuomo announced that he will continue his run as a third-party candidate for New York City mayor after losing to Zohran Mamdani in last month's Democratic primary. (Photo by Spencer Platt/Getty Images)
  • As if! What 30 years of Clueless can teach us about marketing

    January 9, 2025

    30 years on, there's a lot we can learn from Clueless about marketing. In particular, the power of the clique, writes Nick Palmer.

  • The generation game: How sport should prevent young people deserting it

    December 30, 2024

    Are young people into sport anymore? It’s a question we are hearing more and more often, and one that is causing a concern for some leaders. So should they be worried?  Gen Z (born 1996-2010) are half as likely to describe themselves as passionate sports fans, compared to Millennials (born 1980-1995).  Their traditional viewership also [...]

  • Could a chatbot groom your child?

    November 26, 2024

    Generation Alpha are already growing up in a very different digital landscape to their predecessors and their lives will be fundamentally shaped by AI, says Eliza Filby In all the surveys, books and discussions about modern parenting, there’s one thing on which we are all in agreement. Parenting today is harder than it was for [...]

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