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      England Rugby in first ever back-of-shirt deal with £5m a year Lloyds signing

      Maro Itoje, Lark Davies, and a child stand with a black horse on a rugby pitch, facing empty stadium seats.

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      England Rugby in first ever back-of-shirt deal with £5m a year Lloyds signing

      Maro Itoje, Lark Davies, and a child stand with a black horse on a rugby pitch, facing empty stadium seats.

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football

  • Manchester City and Chelsea can pick up £97m Club World Cup prize

    March 26, 2025

    Manchester City or Chelsea will pick up £97m if they win the expanded Club World Cup this summer in the United States. Fifa confirmed that it would hand the winners $125m of the $1bn prize pot on Wednesday as part of a move to make the competition attractive to clubs. Around $500m of the prize [...]

  • Alexander-Arnold and Real Madrid make progress in transfer talks

    March 25, 2025

    Liverpool defender Trent Alexander-Arnold’s move to Real Madrid moved a step closer on Tuesday with talks progressing between the club and the Brit. The 26-year-old, who has made over 300 appearances for the Anfield club, will be without a club should he reach the end of his contract this summer. He has reportedly not pursued [...]

  • Coca-Cola could return as major Premier League partner

    March 25, 2025

    Soft drinks giant Coca-Cola could return as a major Premier League commercial partner having left the English top flight in 2022. The US firm is reportedly in talks with the Premier League over a multimillion pound agreement. The deal could be passed at a Premier League shareholder meeting later this week, Sky News’ Mark Kleinman [...]

  • Platini threatens to sue after he and Blatter cleared of fraud again

    March 25, 2025

    Michel Platini is exploring plans to sue Swiss authorities after he and Sepp Blatter were cleared of fraud for a second time over a payment of £1.75m from 2011.  An appeals court near Basel on Tuesday upheld the 2022 decision of the federal criminal court, after Swiss prosecutors attempted to have the original verdict overturned. [...]

  • Scunthorpe United ‘dodged bullet’ over FC100,000 deal, says fan group

    March 24, 2025

    Scunthorpe United fans say they have “absolutely dodged a bullet” after a potential investment by FC100,000 fell through on Monday. The Iron, formerly of the Championship but now in the sixth tier, pulled out of investment talks with the firm after a huge backlash from fans on social media. FC100,000 is the newest iteration of [...]

  • FA should have seat on board of football regulator, say experts

    March 20, 2025

    The Football Association (FA) should have a seat on the board of the independent football regulator, argues a new report by consultants LCP.   LCP’s sports analytics and advisory unit calls for the incoming regulator to “work closely with the FA to guide its reform and build a modern football governance structure”.  They add: “The focus [...]

  • Brentford owner Benham weighs up minority investment in Bees

    March 19, 2025

    Brentford have received multiple offers of minority investment from American groups who value the club at around £400m.  Owner Matthew Benham has been seeking additional investment for over a year. Rothschild was appointed to oversee the sales process but City AM understands that the merchant bank is no longer working on the Brentford deal.  The [...]

  • Global women’s sport set to hit £2bn in revenues in 2025

    March 18, 2025

    Global revenues across women’s elite sport will reach nearly £2bn in 2025, according to Deloitte. Basketball and football continue to lead growth across the sector – combined revenues from the whole of women’s sport are set to rise by over 240 per cent in just four years. The report backs up the “growth mode” storyline [...]

  • Will Man United’s stadium project really deliver £7.3bn a year to the UK?

    March 14, 2025

    It wasn’t just the big top design and Sir Jim Ratcliffe’s comparison’s with the Eiffel Tower that raised eyebrows when Manchester United revealed the latest plans for a new £2bn stadium to replace Old Trafford this week. The benefits forecast for the project, which includes the wider regeneration of the area, also set tongues wagging: [...]

  • Liverpool rocked again as Van Dijk makes contract admission

    March 12, 2025

    Liverpool have suffered another blow following their Champions League elimination after captain Virgil van Dijk admitted he may only have 10 games left at the club.  Van Dijk, 33, is out of contract in the summer and the Dutchman insists he is still no nearer to knowing whether he will strike a new deal to [...]

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