I bet on the Premier League using AI. Here’s how much I made August 19, 2025 Last week City AM revealed that two thirds of Fantasy Premier League players would use AI to help pick their points-based teams throughout the season. And it got us thinking; how accurate could AI be in predicting the outcome of Premier League football matches? So in that spirit, hard earned cash was siphoned off this [...]
More US investment in Premier League than other major football leagues August 18, 2025 There are more clubs in the Premier League with US investment than in any other of the major European football leagues, a new report has shown. Over half, 13, of the 20 Premier League clubs in England have US investor participation, ranging from 100 per cent ownership down to smaller stakes. The PitchBook report shows [...]
Exclusive: UK football clubs owe £1m in tax to HMRC August 18, 2025 Twenty lower league football clubs in the UK have fallen into arrears to the HM Revenue & Customs (HMRC), according to date from chartered accountants and business advisers Lubbock Fine shared with City AM. The value of Pay as You Earn (PAYE) payroll tax owed by football clubs was £1.04m as of 22 May 2025, [...]
Who owns each Premier League club as US shareholdings boom? August 17, 2025 British firms or individuals are the biggest shareholders in just five Premier League clubs as US ownership booms ahead of the new season. Tony Bloom’s 96 per cent shareholding in Brighton and Hove Albion is the largest British stake in a Premier League club while Matthew Benham’s significant holding in Brentford is the only other [...]
Premier League: How to spot, and avoid, ticket scams August 16, 2025 With the Premier League back across the country, how do fans avoid being scammed by fraudsters to the tune of hundreds of pounds? Fraud is currently the most prevalent crime against individuals in the UK, accounting for an estimated 41 per cent reflected in the Crime Survey for England and Wales for the year ending [...]
Which brand is each Premier League club’s front-of-shirt sponsor? August 15, 2025 The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship. A total of 11 teams have front-of-shirt sponsorship deals with online betting, gambling and casino brands – which next year will be banned in the English top flight. Premier League [...]
Premier League: What to look out for to avoid football ticket scams August 15, 2025 Football fans are being advised to beware of pressure tactics and to double check sender information to avoid falling victims to scams when buying match tickets for the upcoming Premier League season. It comes as football fans have lost £2.5m to scammers over the last two seasons, according to data from Lloyds in association with [...]
Sky announces largest-ever Premier League sponsorship deal August 15, 2025 Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Exclusive: Two thirds of fantasy football fans to use AI for FPL August 14, 2025 As the Premier League returns, City AM can reveal that AI use is on the rise in fantasy football games. Fantasy Premier League and other virtual games will see millions of fans look for competitive advantages over their peers throughout the season. And new research by Virgin Media O2, shared exclusively with City AM, reveals [...]
Agreement in place for sale of Morecambe FC after weeks of chaos August 14, 2025 An agreement in principle has been struck which will see the ownership of Morecambe FC change after weeks of uncertainty. Bond Group Investments Ltd – headed up by former Worcester Warriors rugby owner Jason Whittingham – confirmed it had reached an agreement with Panjab Warriors, who were previously interested in buying the club, to sell [...]