Women’s Euro 2022 ads: Which campaigns are the best… and worst? July 11, 2022 One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Manchester City sign up crypto app OKX as training kit partner in eight-figure deal July 11, 2022 Cryptocurrency trading app OKX is to become Manchester City’s new training kit partner in a deal understood to be worth tens of millions of pounds per season. The eight-figure agreement is initially for one season and will see OKX replace Expo 2020 Dubai on the training shirts of both the men’s and women’s team. The [...]
European Super League: Fight for future of football to play out in European Court of Justice July 10, 2022 Luxembourg may not be a football superpower but it is in the tiny state over the next two days where the future of the game, and potentially many other sports besides, will be decided. Fifteen months on from its launch and swift collapse, the European Super League is to be the subject of a hearing [...]
New drama Tigers takes a microscope to the beautiful game July 6, 2022 As documentaries like Broke and Last Chance U have illustrated, modern sport is a money machine that can chew up youngsters hoping to change their lives. While US sports have been well covered in this respect, new drama Tigers takes that microscope to The Beautiful Game. The film is a dramatisation of the real story [...]
Land of hope and glory? England and what would count as success at Women’s Euro 2022 July 5, 2022 The 140ft projection of England captain Leah Williamson beamed onto Tower Bridge this week was a reminder that Women’s Euro 2022 is here and hopes, like the image itself, are high. Ticket sales have already broken records and the hosts, who open the tournament against Austria in Manchester on Wednesday night, are among the favourites [...]
All you need to do know about Women’s Euro 2022: Who England are playing and how to watch July 5, 2022 England is hosting Women’s Euro 2022 this month – and the home team are one of the favourites to win the tournament. Here is all you need to know about the Women’s European Championship. When is Women’s Euro 2022 happening? The tournament begins tomorrow, when England play Austria in Manchester, and is due to conclude [...]
Premier League said to have asked clubs to back ban on gambling to avoid regulation July 5, 2022 Premier League clubs have been asked to back a voluntary ban on shirt sponsorships relating to gambling companies as the English football’s top flight looks to avoid legislation that could be part of a gambling White Paper due in the coming weeks. According to Sky Sports, clubs were contacted yesterday by their governing body with [...]
Premier League business ramping up as Jesus becomes Gunner and Phillips heads to Man City July 4, 2022 Two of last week’s most talked about potential Premier League transfers transpired today as Arsenal announced the singing of Gabriel Jesus while Man City confirmed they’d picked up Kalvin Phillips. Brazilian Jesus joins from Manchester City for a fee understood to be £45m and the forward is set wear the No9 shirt occupied by Alexandre [...]
Kylian Mbappe enters Web3 with Sorare deal June 29, 2022 Paris Saint-Germain’s superstar footballer Kylian Mbappe has become NFT and fantasy gaming company Sorare’s first player ambassador. The French international joins the group in a long-term partnership. “Off the pitch, the most important thing for me is helping empower young people – who might not have access to the type of opportunities others have –to [...]
Petr Cech departs Chelsea in latest off-field change June 27, 2022 Chelsea FC have this morning confirmed the departure of Technical and Performance Advisor and former goalkeeper Petr Cech. Cech will leave his role at the end of the month having been in the position for three years. “It has been a huge privilege to perform this role at Chelsea for the past three years,” Cech [...]