Rolex sponsored Wimbledon stars made to pay for own watches July 9, 2025 A Rolex sponsorship or ambassadorial contract is widely seen as a must-have endorsement by aspiring young tennis players, yet such deals can prove to be a mixed blessing. Such is the value and scarcity of the Swiss luxury watches that their endorsement department operates a strictly enforced tier system, with only their A-list clients such [...]
Fifa opens office in Trump Tower, deepening ties with US President July 8, 2025 Fifa has opened an office at Trump Tower in New York in the latest evidence of an increasingly close relationship between football’s world governing body and the US president. The move follows the relocation of Fifa’s legal department to Miami last year and comes ahead of the US hosting the majority of the men’s World [...]
Fifa defends ticket sales as only 3,500 attend Club World Cup match June 18, 2025 Fifa has defended their ticket sales process after just 3,412 fans attended a Club World Cup match this week. Fewer than 3,500 fans attended the match in Orlando between South Korean side Ulsan HD and Mamelodi Sundowns of South Africa. It comes after fewer 23,000 fans watched Chelsea take on MLS side Los Angeles FC [...]
Six Nations look to lure Sky by bundling TV rights with Lions June 18, 2025 The Six Nations unions are in talks with the British and Irish Lions about bundling their TV rights for the next four-year cycle. European unions have already sold TV rights for the Six Nations between 2026 and 2029 in a joint deal with ITV and BBC, but have yet to go to market with their [...]
Pubs and bars to watch the Club World Cup in London June 14, 2025 The Club World Cup kicks off this evening (well, at 1am tomorrow morning) with 32 teams looking to win a trophy few really wanted to fight for a couple of months ago. But it is a great chance for Londoners to have a late night drink and watch some random clubs, including Manchester City and [...]
Airbnb gets into bed with Fifa with last-minute Club World Cup deal June 13, 2025 Fifa has signed up Airbnb as a last-minute commercial partner for the Club World Cup, which starts tomorrow in the US. Airbnb will offer “official fan accommodation” as part of a three-year deal with Fifa that also includes next summer’s men’s World Cup, which the US is co-hosting with Canada and Mexico, and the 2027 [...]
Footballers’ union calls for safeguards that threaten Club World Cup June 12, 2025 Global footballers’ union Fifpro has issued a set of 12 recommended minimum protections designed to safeguard players’ physical and mental health from the sport’s increasing workload. The recommendations – which include a “blackout” period of at least two weeks in which players have no contact with their club or national team – are the result [...]
Club World Cup tickets: Chelsea fans say Fifa shot themselves in foot June 10, 2025 Will the first expanded Club World Cup be a success or did Fifa bungle the ticket sales irreparably? City AM asked two Chelsea fans who are spending thousands to attend. For lifelong Chelsea fan John Hand, 62, a trip to the Club World Cup has been several years in the making. “When we won the [...]
Fifa strengthens Saudi ties as PIF joins Club World Cup sponsors June 6, 2025 Fifa has further strengthened its ties with Saudi Arabia after its Public Investment Fund (PIF) agreed a long-term commercial partnership beginning with this month’s Club World Cup. PIF has become the eighth sponsor of the revamped tournament, joining global brands Visa, Bank of America, Coca-Cola, Hisense, Lenovo, Budweiser and Qatar Airways. Beyond that, the partnership [...]
Man City bolster Club World Cup bid with £46m Reijnders deal June 4, 2025 Manchester City have moved to strengthen their bid for the Club World Cup by agreeing a deal to sign Netherlands midfielder Tijjani Reijnders from AC Milan for £46m. Reijnders was recently named midfielder of the season in Serie A after scoring a career-best 15 goals in 54 matches, despite Milan only finishing eighth in the [...]