F1 Arcade, curling and axes: Inside London’s sport experience economy Sport Business Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]
F1 Arcade: Global sell-outs expected for three-way Abu Dhabi title fight Sport Business The nailbiting Formula 1 title fight between Lando Norris, Max Verstappen and Oscar Piastri is likely to see the chain of F1 Arcade sites sell out, according to its new chief. The two McLaren drivers and four-time F1 world champion Verstappen head to the season finale in Abu Dhabi this weekend with all three in [...]
Formula 1’s popular F1 Arcade signs first franchise deal after $130m raise Sport Business Formula 1’s popular F1 Arcade product has this morning announced its first franchise agreement, with the viewing and gaming hub set to hit the Iberian Peninsula. F1 Arcade’s flagship location is at One New Change in St Paul’s, but the Formula 1 affiliated experiential hospitality offering also has sites in Birmingham, as well as Boston, [...]
Formula 1 to open new F1 Box venue in London’s Westfield Stratford August 11, 2025 Formula 1’s love affair with a new generation of fans is set to expand further with F1 Box, a new experience for fans in east London. Opening at Westfield Stratford in time for next weekend, F1 Box stems from the popular F1 Arcade in the Square Mile. The set-up will include a new simulator experience [...]
McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity June 29, 2025 On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highest level of motor racing in the world. But in a nod to the wider mass [...]
F1 Arcade: London spot where you pay £100 to taste Formula 1 lifestyle June 3, 2025 With Formula 1’s rapid fandom rise, it was only a matter of time before you paid £100 to watch an F1 race down at your local. Matt Hardy takes a look at F1 Arcade. The seemingly sudden rise in Formula 1 interest among non-petrol heads has been nothing short of astonishing. In its 75th year [...]