Why 2025 in sport marketing was the year that changed everything Sport Business For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating rights fees. In 2025, that script broke. This year forced brands, rights-holders and investors to confront harder truths about attention, technology and value, and in doing so, it reset how sport is bought, sold and measured. From [...]
Pound sinks to seven-month low after Reeves spikes tax fears Markets The pound took a plunge this morning after Chancellor Rachel Reeves spooked the markets with a speech laying the groundwork for big tax hikes in her Autumn Budget. Sterling fell to its lowest since April against the dollar this morning at $1.30 – a 0.46 per cent loss today alone. The pound was also struggling [...]
Where to watch the Women’s Euros 2025 final in London today Life&Style Where to watch the Women’s Euros finals in London The British women have made it through to the final of the Women’s Euros which take place at 5pm later this afternoon. Plenty of London pubs and venues are screening the final game of the prestigious tournament, and some are laying on special celebrations to help [...]
ITV beats expectations despite profits dip, as streaming and Studios deliver July 24, 2025 ITV has delivered half year results ahead of expectations, bolstering confidence in its turnaround strategy despite a sharp fall in profits. Growth in digital advertising and continued momentum at ITV Studios offset tough comparisons with last year’s advertising period during the men’s Euros. The FTSE 250 broadcaster reported a 31 per cent drop in group [...]
Women’s sport needs to convert online fandom into ticket sales July 3, 2025 With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]
Channel 4 bag 3.7m viewers for England U-21 Euros triumph June 30, 2025 England’s U-21 European Championship triumph against Germany was watched by a peak 3.7m on Saturday evening. The Channel 4 broadcast on Saturday night claimed 37 per cent of all viewers watching TV at the time England beat Germany 3-2 in Slovakia. Harvey Elliott and Omari Hutchinson scored England’s normal time goals before Nelson Weiper and [...]
Government to hand £500m to sports events, athletics Worlds may miss out June 19, 2025 The Government will back major UK events such as the 2028 Euros and 2027 Tour de France depart to the tune of £500m, but did not publicly back the World Athletics Championships. DCMS Culture Secretary Lisa Nandy on Thursday evening pledged £900m of investment into major sorting events and grassroots sports, with £500m reserved for [...]
Women’s football to reach 800m fans by 2030 June 17, 2025 Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research. A Nielsen Sports and PepsiCo report claims the global women’s fanbase is projected to grow by 38 per cent, from 500m fans to over 800m fans by 2030. The move would push women’s football [...]
England set for share of £1.7m bonus pot if they win Euros May 28, 2025 England’s Lionesses will share a bonus pot of £1.7m if they defend their title at the European Championships this summer. Sarina Wiegman’s team will head to Switzerland as defending champions having won their first major title at Wembley in the last edition of the Euros. And the players are in for a hefty increase on [...]
Dear England review: This reboot takes England into extra time March 19, 2025 Here we go again, again. If making us relive the England men’s team repeatedly snatching defeat from the jaws of victory seemed cruel 18 months ago, that cruelty has only been compounded by the addition of yet of another tournament in which Gareth Southgate’s young team came tantalisingly close to lifting a first trophy in [...]