Ben Proud’s Enhanced Games switch puts pressure IOC to use its $5bn Sport Business Rather than wondering why Ben Proud would sign up for the Enhanced Games, it is better to ask why he wouldn’t. The British swimmer’s commitment to the competition with an “anything goes” attitude to performance-enhancing drugs is a wake-up call for the Olympic movement. Money, as ever, lies at the heart of the matter. Proud [...]
Enhanced Games: Brit Ben Proud joins so-called Doping Olympics Sport British Olympian Ben Proud could have his UK Sport funding cut after choosing to join the Enhanced Games. The rebel competition, known by many as the Doping Olympics, will allow the Paris 2024 silver medal winner to take any measure of performance enhancing substances in pursuit of victory. The controversial competition has filed a $800m [...]
The Enhanced Games sporting experiment will prove short-lived Sport Business The Enhanced Games aims to shake up sport by allowing performance enhancing substances, but Ed Warner argues the concept will be short-lived. Man dives into a pool wearing a full racing bodysuit. Swims a single length of front crawl. Alone. Is rewarded with $1m for breaking the world record. Could this be the dullest clip [...]
Enhanced Games: Trump-backed ‘doping Olympics’ set for Las Vegas May 21, 2025 Las Vegas has been selected as the host of the first so-called doping Olympics, organisers the Enhanced Games have announced. The event – which will involve limited track and field, swimming and weightlifting events and take place across Memorial Day weekend next May – will see athletes able to use performance enhancing substances to win [...]
Enhanced Games: Trump invests in ‘doped Olympics’ February 13, 2025 The Enhanced Games, a drug inclusive alternative to the Olympics, has bagged Trump family funding as 1789 Capital leads a new funding round. The venture fund is led by investment bank Farvahar Partners CEO Omeed Malik, vice president JD Vance ally Christopher Buskirk – they co-founded The Rockbridge Network together – and the 47th President’s [...]
Enhanced Games: Doped Olympics make hires from Nike and Red Bull November 14, 2024 The Enhanced Games, a doping version of the Olympic Games planned for next year, has poached talent from Nike, Snapchat and Red Bull as the group steps up its efforts to launch in 2025. The brainchild of London-based billionaire Aron D’Souza, the Enhanced Games will see athletes able to take substances that are currently banned [...]