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Dyson

  • Dyson opens virtual reality store that mirrors physical demos experiences

    November 19, 2021

    Dyson has opened a virtual reality store to allow customers to try out its products before choosing to buy them. The new Dyson Demo VR experience, accessible via virtual reality headsets, sees users able to examine and test virtual versions of the firm’s hair Corrale straighteners, Supersonic hairdryer or Airwrap styler on strands of virtual [...]

  • Sir James Dyson: Next generation will suffer if workers do not return to offices

    August 19, 2021

    Sir James Dyson has called on the government to take the “less popular decision” and send workers back to the office. The order to work from home wherever possible was lifted on 19 July, but since then numbers returning to offices has stagnated. Dyson believes the “chances of the next generation will suffer” if a [...]

  • BBC apologises to James Dyson for labelling him a ‘prominent Tory supporter’

    May 12, 2021

    The BBC has issued an apology to James Dyson after the broadcaster referred to him as a “prominent Conservative supporter”. The BBC issued the apology today and admitted the inventor of the Dyson vacuum cleaner was mischaracterised in its coverage of Whatsapp messages between himself and the Prime Minister.   In a statement the BBC [...]

  • Sir James Dyson has moved back to UK, docs show, as tax row continues

    April 21, 2021

    Sir James Dyson has moved back to the UK, Companies House documents show, amid a row over texts the billionaire vacuum cleaner maker exchanged with Boris Johnson over tax problems during the pandemic. The documents, which were first reported by the Telegraph, show that Dyson’s new residence is in the UK. He had moved to [...]

  • Singled out: This year’s billionaire Brits

    April 7, 2021

    Forbes released its highly anticipated billionaire list yesterday morning which has left regular folks pinching purse strings in hopes to add another zero to their bank accounts. The UK’s home-grown billionaires did not make it into the lucrative top 10, which was dominated by tech big dogs: Amazon’s founder Jeff Bezos, Tesla and SpaceX’s Elon [...]

  • City Moves: Who’s switching jobs in the Square Mile this week?

    April 7, 2021

    Snakes and Ladders provides a roundup of the most important hires and job moves across the City, every Wednesday afternoon. Email citymoves@cityam.com to be featured. Tharsus adds former CEO of Dyson to its board Robotics company Tharsus has appointed former Dyson CEO to its board as a non-executive director this week. Martin McCourt, whose career spans four decades, [...]

  • Dyson to make ventilators to bolster NHS supply in fight against coronavirus

    March 26, 2020

    The government has ordered 10,000 ventilators from household appliance firm Dyson. The company said it has designed a new ventilator from scratch with engineers working “round the clock.” The government had earlier called for manufacturing firms in the UK to use their production capacity to make ventilators to counter a national shortage. However, the provision [...]

  • Dyson pulls plug on electric car project

    October 10, 2019

    Sir James Dyson has abandoned his £1bn electric vehicle project after deciding the scheme is not commercially viable.  Patents for the electric car, which the company hoped would compete with the likes of Tesla, were unveiled earlier this year. Read more: First details of Dyson electric car released At the time Dyson said the car would [...]

  • ASA pulls the plug on Dyson’s ‘cordless’ fan advert

    July 17, 2019

    A Dyson advert for a cordless fan was a lot of hot air, the UK’s advertising regulator has ruled. The Advertising Standards Authority (ASA) today banned Dyson’s ad for the Pure Hot + Cool Fan, saying viewers could be misled about the need to plug the fan in. Read more: Sir James Dyson buys luxury [...]

  • The extremist Green party is trying to overthrow capitalism

    May 22, 2019

    The Green Party is doing well. It gained nearly 200 council seats in the recent local elections and is hoping for a strong showing in the European ones this week. Publicity over school children going “on strike” to protest about climate change has helped. With politicians competing to fawn over the truants, the Green Party [...]

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