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Dragons' Den

  • Steven Bartlett resigns from Diary of a CEO maker

    Business

    Dragons’ Den star Steven Bartlett has stepped down as a director of the company behind his Diary of a CEO podcast. The celebrity entrepreneur no longer holds the role at the London-headquartered Flight Story Group, according to a new filing with Companies House. A spokesperson for the businessman said: “Steven Bartlett is currently in the [...]

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  • Steven Bartlett-backed matcha drink Perfect Ted rockets in value

    Retail

    PerfectTed, the matcha energy drink brand backed by Dragons’ Den star Steven Bartlett, has rocketed in value, it has been revealed. The company, which was founded in 2021 by Marisa Poster and brothers Teddie and Levi Levenfiche, appeared on BBC One show Dragons’ Den in 2023 and won the backing of Steven Bartlett as well as [...]

    Perfect Ted was founded by Marisa Poster and brothers Teddie and Levi Levenfiche.
  • Social Chain: Steven Bartlett’s first company returns to the black

    Business

    Social Chain, the media agency which was co-founded by Dragons’ Den star Steven Bartlett, has made its first profit since 2021, it has been revealed. The business, which was also set up by Dominic McGregor, has posted a pre-tax profit of £645,667 for 2024. New accounts filed with Companies House show that Social Chain’s return [...]

    Steven Bartlett co-founded Social Chain in 2014.
  • Hawes & Curtis: Profit continues to fall at Dragons’ Den star’s brand

    August 4, 2025

    Profit at Hawes & Curtis, the retailer owned by Dragons’ Den star Touker Suleyman, has shrunk for a second consecutive year despite rising sales. The London-headquartered fashion brand has posted a pre-tax profit of £3.7m for 2024, new accounts filed with Companies House show. That figure compares to the £4.7m it reported for 2023 and [...]

  • Steven Bartlett: Dragons’ Den star quits PR agency he owns

    July 23, 2025

    Dragons’ Den star Steven Bartlett has stepped down as a director of a PR agency he bought three years ago. The Diary of a CEO podcast host’s company, Flight Story, acquired London-based R Agency in 2022 for an undisclosed sum. The firm was set up by Rebecca Ridge in 2013 and has worked with the [...]

  • Group owned by Dragons’ Den star Touker Suleyman makes just £3,000 profit

    June 12, 2025

    A fashion brand owned by Dragons’ Den star Touker Suleyman made a profit of just £3,000 as it returned to the black in 2024, it has been revealed. The company behind Low Profile posted the pre-tax profit after reporting a loss of £2.6m in 2023. New accounts filed with Companies House also show that Suleyman’s [...]

  • Steven Bartlett: Dragons’ Den star signs the ‘biggest deal of my life’

    May 27, 2025

    Dragons’ Den star Steven Bartlett has said he’s “signed the biggest deal of my life” after becoming a co-owner of a US technology company. The entrepreneur has agreed a “major, double digit equity investment deal” in LA-based Stan Store. The business is led by chief executive John Hu who set up the firm in 2021. [...]

  • How Steven Bartlett’s first Dragons’ Den investment collapsed

    May 14, 2025

    The full story of how the first company that Steven Bartlett invested in when he joined hit BBC One show Dragons’ Den collapsed and was rescued has been revealed for the first time. City AM reported in March that artisan cheese retailer Cheesegeek had been acquired by Scotland-based Albex Group for what was then described [...]

  • Truly: Losses continue at brand backed by Dragons’ Den star Peter Jones

    April 30, 2025

    Losses have widened at Truly, the lifestyle brand launched by Dragons’ Den star Peter Jones which used to be backed by Holly Willoughby. The online business has been trading since the end of 2018 – led by Jones and wife Tara Capp – after TV presenter Willoughby stepped away a few months before. At the [...]

  • Steven Bartlett tightens grip on Diary of a CEO maker

    April 25, 2025

    Steven Bartlett has increased his stake in the group behind his Diary of a CEO podcast. The Dragons’ Den star has bought 150,000 extra shares in Flight Story Group from fellow co-founder Oliver Yonchev who left in August. The deal for Steven Bartlett to buy his business partner out was completed last year but has [...]

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