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      Richard Branson with Team GB athletes holding a London to Los Angeles boarding pass by a Virgin Atlantic plane.

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      Virgin Atlantic ends British Airways grip on Team GB partnership

      Richard Branson with Team GB athletes holding a London to Los Angeles boarding pass by a Virgin Atlantic plane.

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Culture Mile BID

  • London Sports Festival moves from 3×3 basketball success to pickleball at the City of London Corporation’s Guildhall Yard

    Sponsored

    Following the huge success of Central London Alliance’s 3×3 basketball activation in Paternoster Square, London Sports Festival is taking its programme of sport, participation and community into its next chapter, with pickleball and jumbo volleyball coming to the City of London Corporation’s Guildhall Yard in the Culture Mile next week. The new activation will once [...]

    London Sports Festival at Guildhall Yard with temporary blue tennis courts and city skyline
  • London arts sector must learn to speak corporate to save itself

    Opinion

    To protect the vital arts sector, London's creatives must learn the corporate walk and talk, writes Austin Casey.

    GettyImages 2241582061 featuring a key moment in a news event, capturing a dynamic scene relevant to current general news ...
  • City of London Lights Up as City BIDs Unveil Festive Installations 

    Partner

    It’s now December, which means it’s officially the best time to see all the festive lights, trails and Christmas trees sparkling across the City of London. This year, the City’s Business Improvement Districts (BIDs) have unveiled an incredible programme of installations, trails and seasonal experiences designed to bring joy to workers, residents and visitors alike. [...]

    Breaking news event with officials addressing media in a conference setting, highlighting key updates and discussions
  • Free Coaching, Wheelchair Games, Dunk Contests, and Basketball Stars Inspire the City

    August 11, 2025

    London, UK – 11 August 2025 – The historic Guildhall Yard has been transformed into a high-energy court of community, culture, and competition this week, as the Central London Alliance’s London Sports Festival launched an exciting Basketball Week, in partnership with leading figures from the UK sports scene and Culture Mile BID.Set in the iconic [...]

  • Feel the Sound: An exhibition on a different frequency

    May 30, 2025

    Feel the Sound: An exhibition on a different frequency  Thursday 22nd May – Sunday 31st August The Culture Mile Business Improvement District is delighted to be the Destination Partner for the most incredible immersive experience Feel the Sound at the Barbican. This new immersive exhibition will rearrange what you think sound is. Feel the Sound includes multi-sensory installations that [...]

  • The future of London’s art scene depends on locals, not just tourists

    April 12, 2025

    To secure the future of London's arts scene we need locals, not just tourists, at our exhibitions. Businesses can help make this happen.

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