Extraordinary athletes, ordinary content: why even Nike should make more of its talent Sport Business Nike’s former global editor, Dan Rookwood, argues that brands are leaving value on the table by wasting their allocated time with star athletes. Since landing my first job on the sports desk of The Guardian’s website in 2000, I’ve spent a good chunk of my career interviewing athletes. Sometimes it has been a joy – [...]
Greg Norman: I’d rather see LIV Golf end than wither away Sport Business Former LIV Golf CEO Greg Norman has said he would rather see the rebel tour scrapped altogether than continue in a diminished form. The tour’s future is in serious doubt after Saudi Arabia’s Public Investment Fund withdrew its backing earlier this year, having already spent $5bn on rivalling the PGA Tour. Talks continue over a [...]
What the LIV Golf Chapter 11 bankruptcy means? Sport Business The potential bankruptcy of LIV Golf could see players leverage their power to take over the isolated business, according to experts. The rebel golf league, featuring the likes of Bryson DeChambeau and Jon Rahm, has reportedly begun bankruptcy plans after its Saudi Arabian backers – the Public Investment Fund – confirmed that they’ll cease funding [...]
Golf ‘faces questions over financial viability’ following LIV setback May 21, 2026 LIV Golf’s struggles raise questions about the long-term viability of the sport, according to a new independent report on the business of golf. The breakaway tour’s huge financial incentives disrupted golf and forced the PGA Tour to raise its prize money but LIV now faces an uncertain future after Saudi Arabia’s Public Investment Fund announced [...]
LIV Golf’s decline leaves sport with more questions than answers May 7, 2026 LIV Golf. What was that all about? Ok, the past tense might be a bit harsh. But could anyone have the appetite and depth of pockets to rescue a venture that has burned through $5bn from the ignominy of collapse? Where too does this embarrassing failure leave Saudi Arabia and its sporting ambitions? Time has [...]
LIV Golf under ‘pressure’ but is ‘the future of the game’, says CEO O’Neil April 16, 2026 LIV Golf CEO Scott O’Neil says the breakaway tour is facing a “moment of pressure” but has dismissed suggestions that it is on the verge of collapse. Reports this week stated that Saudi Arabia’s Public Investment Fund could withdraw its funding of LIV Golf, having spent more than $5bn on bankrolling the signing of stars [...]
LIV Golf teams up with Open Championship chiefs the R&A February 18, 2026 LIV Golf has announced a collaboration with the R&A, organisers of the Open Championship, and the USGA, which runs the US Open. The global circuit, which features stars such as Bryson DeChambeau, Jon Rahm and 2022 Open winner Cameron Smith, has engaged the R&A’s Sustainable Agronomy Service and the USGA’s Green Section to consult on [...]
LIV Golf open to PGA resolution and in talks over team sales, says president February 9, 2026 LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]
LIV Golf lands Rolex partnership in major boost ahead of fifth season January 28, 2026 LIV Golf has struck another blow in its battle for mainstream recognition by securing the backing of one of the sport’s biggest sponsors, Rolex. The luxury watch brand, which already has deals with the leading men’s and women’s majors, tours and both the Ryder and Solheim Cups, has become an official partner of the LIV [...]
Brooks Koepka return puts PGA Tour and LIV Golf back on collision course January 13, 2026 Brooks Koepka’s return to the PGA Tour shows that it and LIV Golf are back to being rivals again, says former European Ryder Cup captain Paul McGinley. The PGA Tour this week confirmed it had accepted Koepka’s application to rejoin the circuit and opened the door for other high-profile LIV Golf defectors Bryson DeChambeau, Jon [...]