Is Guinness Bristol City deal a sign of football shirt sponsorships to come? Sport Business Looming exit of betting companies from football front-of-shirt sponsorship opens the door for more consumer brands like Guinness to return, writes Matthew Fletcher-Jones. Having made the often-regrettable decision to support Tottenham Hotspur in the 1980s, I’m still pleased to see any corner shop selling Holsten Pils – the club’s shirt sponsor throughout my youth. Chelsea [...]
Guinness returns to English football shirt sponsorship for first time since 1980s Sport Business Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women’s Super League 2 team Bristol City. The West Country team – co-owned by Steve Lansdown of Hargreaves Lansdown fame, and women’s sport conglomerate Mercury13 – will see their shirts feature Guinness 0.0 [...]