Guinness returns to English football shirt sponsorship for first time since 1980s Sport Business Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women’s Super League 2 team Bristol City. The West Country team – co-owned by Steve Lansdown of Hargreaves Lansdown fame, and women’s sport conglomerate Mercury13 – will see their shirts feature Guinness 0.0 [...]
Women’s football to lift ban on drinking alcohol while watching matches Sport Business Women’s football is relaxing its rules to let spectators drink alcohol while watching a match – starting later this month. A pilot scheme is being launched in the second-tier Women’s Championship which will see four clubs trial the arrangement for the rest of the season. Drinking alcohol within view of the pitch is banned in [...]