Euro 2024 branding: There will be no escaping football fever this year May 28, 2024 Euro 2024 is not just about football on the pitch. Brands use this period of captive audience for their own benefit. Either way, as Daniel Sproul writes, there’s no escaping football fever. The summer of sport kicks off in earnest on 14 June with Euro 2024 – and brands across Europe and in the UK [...]
After Lidl v Tesco: Business branding may seem like a snoozefest, but get it wrong and it may cost you April 20, 2024 After a legal battle of Lidl v Tesco, trademark disputes has been at the forefront of people's minds as the thought of expensive litigation highlights just how important branding is for a business