London Marathon named world’s strongest marathon brand Sport Business The TCS London Marathon has been named the world’s strongest marathon brand ahead of the 45th edition of the race on Sunday. The iconic race pipped its competitors in New York and Paris, with fellow Majors Berlin and Boston completing the top five in the ranking compiled by Brand Finance. The London Marathon achieved a [...]
The creative industries are vital to British soft power Ruth Mortimer Advertising, marketing, film, TV and other creative industries not only shape the culture and ethos of our city, they project Britain to the world, says Ruth Mortimer Is the UK still a creative superpower? The last year has been marked by war, economic and technological disruption. With an election on the horizon and constant talk [...]