The Debate: Should brands like Heineken be able to alter Tube signs? Opinion Heineken's temporary takeover of the Bakerloo line has got Londoners riled up. We get two experts to debate the pros and cons.
Youtube bets on AI ads as viewing habits evolve Youtube has become a near-ubiquitous presence in UK homes, with 47.9m adults now using the platform across devices. Ipsos data shows the average viewer spends 78 minutes a day watching its content, with the platform leading in so-called ‘connected TV’ viewing ahead of traditional broadcasters and other streaming services. For brands, this scale is attractive: [...]
Women’s football: Why brand is key to building on Lionesses’ success Sport Business With the Women’s Euros approaching the spotlight is bright on the Lionesses, and domestic clubs will be looking to capitalise on the momentum of the tournament by converting national fans into home team supporters. This is where brand comes in. Crucial for building greater connections, a sense of belonging and loyalty, and for attracting the [...]