Howden: Insurance giant expands sport portfolio with SailGP sponsorship Sport Business Insurance giant Howden this morning expanded their sports sponsorship portfolio, announcing a three-year partnership with SailGP team Emirates GBR. The group, headquartered at One Creechurch Place, will see Sir Ben Ainslie’s sailing team join their roster of sporting sponsorships, which include the British and Irish Lions, Ascot Racecourse, Victoria Racing Club in Australia and the [...]
Rolex becomes title sponsor of major sport league Sport Business Legacy watch brand Rolex has today been announced as title sponsor of SailGP, with the Formula 1 of water now known as the Rolex SailGP Championship. The luxury brand joins the likes of Chanel (The Boat Race) in venturing into title sponsorship agreements in sport. The watchmaker has been associated with SailGP since 2019. The [...]
Ineos Britannia closes gap in America’s Cup to 4-2 Sport The Ineos Britannia America’s Cup dream is alive after Great Britain won both races on Wednesday to reduce the deficit to 4-2. In the first-to-seven America’s Cup match play, Ineos Britannia – led by Olympic sailing legend Ben Ainslie – went 4-0 down after being blown out of the water in the early stages by [...]
Ainslie can draw on 2013 America’s Cup to inspire Ineos Britannia October 16, 2024 In the early afternoon of 18 September 2013 – 4,046 days ago – Team New Zealand crossed the finish line in San Francisco Bay 15 seconds ahead of Oracle Team USA and took an 8-1 lead in the America’s Cup. The sailing contest has no prize money on the line – it is a rich [...]
Ineos Britannia ready for America’s Cup battle against Italy September 25, 2024 Ineos Britannia, the British challenger for the America’s Cup, will today begin to compete for the right to take on defending champions New Zealand. Having come through a round-robin phase, Britannia – backed by billionaire Ienos founder Sir Jim Ratcliffe and skippered by British sailing legend Ben Ainslie – will face Luna Rossa Prada Pirelli [...]
Ben Ainslie on America’s Cup, Sir Jim Ratcliffe and backing Ineos Britannia August 8, 2024 Ineos Britannia is a boat designed to do something Great Britain has never done before: win the America’s Cup. It is the oldest international sporting trophy in the world and is very, very expensive to win – an America’s Cup boat can cost upwards of $10m. Ineos owner Sir Jim Ratcliffe has put his considerable [...]