CEO brands B Corp status ‘greenwashing’ as she gives up title Retail The founder and chief executive of a London-based pet food brand has said she’s decided to give up her firm’s B Corp status after criticising the coveted certification as “little more than a marketing badge and greenwashing”. Entrepreneur Aneisha Soobroyen set up Scrumbles in 2018 and achieved the status a year later. However, the CEO has [...]
The fight for B Corp’s soul Media Last month, the French media giant Havas was stripped of its B Corp certifications after signing a global media buying contract with Shell. Ali Lyon explores what the decision means for the industry
Havas London stripped of B Corp status after Shell investigation Media Top advertising agency Havas London has been stripped of its B Corp status after an official investigation found the work its sister agency does with Shell was a "breach of the B Corp community's values".
Top creative agency calls on Havas London to be stripped of B Corp status July 17, 2024 Advertising giant Havas London must be stripped of its B Corp status if its sister agency continues to work on its global contract with Shell, the founder of another B Corp accredited agency has said.
Time to cut cutting the green crap? Voters support law to make companies prioritise planet and profit May 16, 2024 Over three quarters of the British public believe businesses should be legally obliged to prioritise safeguarding people and the planet alongside making profit, new research has found.
B Lab delays decision on whether Havas London will remain a ‘B Corp’ April 22, 2024 Media giant Havas London’s B Corp status continues to hang in the balance, after the accreditation’s gatekeeper chose to delay the conclusion of its investigation into whether its work with Shell is reconcilable with B Corp values.