Williams turns to AI to squeeze more from F1 cost cap Tech British racing team Williams is turning to AI to free up engineering time as Formula One’s (F1) cost cap makes squeezing more from existing resources more valuable. The nine-time constructors’ champion has rolled out software from title partner Atlassian across its 1,200-strong operation as part of a wider overhaul under team principal James Vowles, as [...]
Atlassian AI chief: Firms still aren’t making AI ‘really productive’ Tech Atlassian claims businesses are still struggling to turn the AI boom into real company-wide productivity gains, as the software giant pushes deeper into workplace automation with a new generation of AI agents. According to the software giant’s chief AI officer, Tamar Yehoshua, most companies have moved beyond simply experimenting with AI tools, yet many were [...]
Legora lands Nvidia backing as Jude Law fronts campaign Tech AI legal tech firm Legora has secured fresh backing from Nvidia as part of a $50m (£37m) funding extension that pushes its valuation to $5.6bn. The Stockholm-based startup said the extension takes its total Series D round to $600m, with Nvidia’s venture arm NVentures and Atlassian joining as new corporate investors. Additional backing came from [...]
AI job cuts top 50,000 in 2026 as Snap, Oracle, Meta slash roles April 16, 2026 More than 50,000 tech jobs have been cut in 2026 as tech behemoths such as Snap, Oracle and Meta link layoffs to AI and a shift in spending towards AI infrastructure. Recent figures from Challenger, Gray & Christmas show over 52,000 roles were eliminated in the sector in the first quarter alone, with AI cited [...]
Williams F1 adds banking giant to partner roster ahead of pivotal season January 30, 2026 Banking giant BNY has joined Williams F1’s suite of blue-chip sponsors as the team steps up preparations for the 2026 season. As part of the partnership, BNY’s branding will be emblazoned on the kit of drivers Alex Albon and Carlos Sainz, and the bargeboards, chassis top and halo of the team’s FW48 car. The New [...]
McLaren, a $100m-per-year deal and Formula 1’s sponsor boom August 31, 2025 Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
F1: Williams Racing go luxury with Carl Friedrik collection April 17, 2025 Formula 1 team Williams Racing have unveiled their highly anticipated collection with British premium travel goods firm Carl Friedrik. The collection has been launched online ahead of this weekend’s Formula 1 grand prix in Saudi Arabia. The three-piece collection – a hard shell cabin suitcase, backpack and luggage tag – is indicative of the shift [...]
Exclusive: Vowles hails ‘new era’ as Atlassian joins Williams Racing February 11, 2025 Williams principal James Vowles has hailed a new era for the Formula 1 team after signing a record partnership deal with software giant Atlassian. The agreement sees the historic outfit rebranded as Atlassian Williams Racing as they step up their efforts to return to the front of the grid in motorsport’s biggest series. It comes [...]