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Asda

  • Asda buyer TDR Capital marks 20-fold return on supermarket takeover with £1.4bn stake

    April 19, 2022

    One of Asda’s owners has valued its stake in the supermarket at almost 20 times the sum it paid in a blockbuster takeover last year. According to The Financial Times, private equity firm TDR Capital informed investors it has placed its stake at 19.8 times the orginial investment in the grocer. The US firm, alongside [...]

  • Asda launches new and larger value range and kills off Smart Price in race to kickstart stalling growth

    March 29, 2022

    Supermarket giant Asda, which was bought by the Issa brothers and backers TDR Capital last year, said this afternoon it will axe its Smart Price range and replace it with new Just Essentials by Asda products. In fact, Asda is launching a new and larger value range, amid the cost of living crisis, as the [...]

  • Firm behind loyalty schemes for Pret A Manger, Asda and Pizza Express recovers from pandemic

    March 16, 2022

    The marketing firm behind loyalty schemes for brands such as Asda, Pret A Manger and Pizza Express is back in the black after a small pandemic loss. Eagle Eye Solutions, which manages schemes for major chains through coupons,, subscriptions and gift services, announced its half-year figures up to January, with £600,000 in profit, after a [...]

  • Asda becomes first supermarket to trial self-checkout automated age verification

    January 31, 2022

    Asda announced it will be the first supermarket to trial automated age verification at self-checkouts, speeding up customer experience.

  • Petrol price wars ease as forecourt retailers see profits rocket

    December 14, 2021

    Supermarkets such as Asda have eased competition in their fight to attract customers to their fuel and diesel pumps, as prices and profits rocket. Data from the RAC showed that last week’s price of petrol was 146.9p while the price of diesel continued to hike, reaching a record 150.80p. According to a Times analysis, the [...]

  • Asda workers join supermarket strike action threats

    December 7, 2021

    Asda workers have joined Tesco staff in threatening staff action over pay, with both supermarkets anxious to mitigate disruption for shoppers ahead of Christmas.  Union GMB is balloting Asda workers over a potential strike after it described the supermarket as “not taking workers seriously” over pay despite “rampant” inflation. The ballot closes on 20 December, [...]

  • Asda sales dip as supermarket charters cargo ship to ensure Christmas stock availability

    November 29, 2021

    Asda has reported a fall in underlying quarterly sales as it said it chartered its own cargo ship to ensure Christmas decorations and toys make it to UK shelves. The supermarket, owned by the billionaire Issa brothers and private equity firm TDR Capital, said like-for-like sales, excluding fuel, fell 0.7 per cent year-on-year in the [...]

  • George at Asda launches treasure hunt for second-hand Gucci items

    November 25, 2021

    Supermarket Asda has teamed up with vintage wholesaler PreLoved, ahead of the anticipated release of Ridley Scott’s House of Gucci. Some 30 exclusive pieces have been hidden across 50 Asda stores across the country, with shoppers encouraged to hunt for second-hand items. Pieces will be on sale for as little as £12. With the latest [...]

  • Asda’s Issa brothers close to $300m US convenience store takeover

    November 3, 2021

    The billionaire brothers behind EG Group and Asda are almost at the finish line for a deal to acquire Sprint Food Stores, a US convenience store chain, for $300m. The move would mean the tycoons would extend their presence in the US to 33 states, according to Sky News, who first reported news of the [...]

  • Asda to hire 15,000 workers as first Christmas delivery slots become available today

    October 19, 2021

    Asda said this morning it is seeking to recruit 15,000 workers to help the supermarket giant with the busy Christmas period. It will be hiring the temporary workers for a raft of roles including in its stores, depots and home delivery service. About 500 roles will be based in depots, 1,500 in home delivery roles, [...]

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