Red Bull: Leeds United minority owner set to increase football investment December 18, 2024 The energy drinks brand already has a minority stake in Leeds but has an option to increase it.
Sport isn’t as inclusive as it thinks it is – but brands can make it right December 3, 2024 From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]
Black Friday TV deals: Save on Sky Sports, TNT Sports, Amazon and more November 28, 2024 Watching sport on TV in the UK can be eye-wateringly expensive – accessing all the available Premier League games costs a minimum of £740 for a whole football season – but Black Friday sport subscription deals could bring that cost down. If you need to watch absolutely all of the football, such as the Nations [...]
Ahead of the Game: Leicester City decide to stick with embattled sponsor November 27, 2024 Leicester City will not exercise their right to seek a new shirt sponsor after their existing partner BC.Game was declared bankrupt last week. The crypto gaming firm’s two parent companies, Blockdance BV and Small House BV, were hit with the bankruptcy order by a court on the Caribbean island of Curacao following a legal dispute [...]
Why Premier League has opened door to a ‘Netflix of Football’ November 25, 2024 Friday's vote could be a watershed moment that transforms the way the world’s most popular league is consumed around the world.