World Triathlon: London will host biggest event on revamped elite tour Sport Business World Triathlon will tap into Britain’s pedigree and elite triathletes like Alex Yee and Beth Potter to make London the home of the biggest event on the remodelled global circuit. From next year, the sport’s governing body is combining its programme with the private T100 Tour to form a new Triathlon World Tour comprising 50km [...]
Alex Yee: Why Britain’s fastest marathon runner is sticking with triathlon Sport Business Alex Yee insists he will keep following his heart and return to his first love, triathlon, despite the financial possibilities opened up by his breakthrough marathon performance last month. The two-time Olympic champion in swim-bike-run clocked 2:06:38 in Valencia in December, the second fastest 26.2-mile time by a Briton, behind only Sir Mo Farah. Yee [...]
World Triathlon targets T100 Olympic event as soon as Brisbane 2032 Sport Business World Triathlon president Antonio Arimany on its alliance with the PTO, Olympic expansion ambitions and returning to London in 2026. After a few years of flux characterised by challenger leagues and competitions sprouting up at a dizzying pace, it feels like consolidation is in the air in the sports industry. Golf awaits the consummation of [...]
Triathlon on the march: Why investors are piling into niche sport September 16, 2025 Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon has become a hot ticket. Ironman, the sport’s biggest brand, last week trumpeted what it believes is the single most [...]
Blenheim Palace Triathlon bought by Brownlee-backed Supertri September 15, 2025 Supertri, the triathlon brand that’s home to Team GB stars Jonny Brownlee and Alex Yee, has acquired the Blenheim Palace Triathlon. The Blenheim Palace Triathlon is the UK’s biggest swim-bike-run race, featuring around 7,000 competitors, and takes place on a Unesco World Heritage Site. It means that Supertri now owns two of the world’s five [...]
Every BBC Sports Personality of the Year Award winner this century December 17, 2024 On Tuesday the nation will crown the 2024 BBC Sports Personality of the Year Award winner with six candidates up for the award. Jude Bellingham, Luke Littler, Alex Yee, Keely Hodgkinson, Dame Sarah Storey and Joe Root are up for the main gong. But who has picked up the trophy in recent years? Here is [...]
All BBC Sports Personality of the Year category winners December 17, 2024 On Tuesday the nation picks its Sports Personality of the Year with a grand ceremony crowning the winner. Jude Bellingham, Luke Littler, Alex Yee, Keely Hodgkinson, Dame Sarah Storey and Joe Root are up for the main gong. But there are a number of awards that celebrate teams, individuals and unsung heroes. An all-female cast [...]
Ed Warner: It’s sports awards season, so here’s my team of the year December 5, 2024 ParalympicsGB are my team of the year – they succeeded where others failed and all without the fanfare they deserved, says Ed Warner. Sports award season is upon us. This of the Year and That of the Year, on red carpets and across multiple platforms with misty eyes and banging showreels. Not a vintage year [...]
Londoner thanks travelling Brits for urging him onto sensational Olympic gold July 31, 2024 Just moments later Team GB’s women snatched gold from the Netherlands with a stunning late burst of their own in the quadruple sculls.
Yee: Growth and maturity key to Paris 2024 triathlon gold dream July 23, 2024 “I do feel like I have matured a lot,” Yee said on Tuesday ahead of the men's individual event on 30 July. “I'm really excited to show that.