Every Lidl helps: German discount chain boosts sales in bumper Christmas trading January 11, 2019 German discount supermarket Lidl boosted sales eight per cent over the Christmas period, it revealed today. In the six weeks to 30 December sales were up eight per cent on the same period last year with Saturday 22 December the busiest day. Lidl’s results were aided by a 33 per cent jump in sales for [...]
Super Thursday: Embattled retailers could learn from the Tesco turnaround plan January 10, 2019 It wasn’t only children who traditionally looked forward to Christmas: time was when Yuletide sales could be guaranteed to give a substantial boost to Britain’s retailers. No longer. A slew of dismal results published today showed Christmas figures sharply down for a number of household names including M&S and Debenhams, in what the British Retail [...]
Aisle be damned: The knives are out for big UK grocers January 9, 2019 Aldi and Lidl’s tills jingled all the way in December – handing them their highest-ever combined market share for the festive season, data from Kantar Worldpanel showed this week. All the major supermarkets lost market share in the 12 weeks to 30 December as Aldi’s sales jumped 10.4 per cent while Lidl’s were up 9.4 [...]
Discounters win war of the supermarkets amid sluggish Christmas growth January 8, 2019 Aldi led the way during a record-breaking Christmas for groceries, even as sales growth slowed across the sector. The supermarket increased sales by 10.4 per cent, narrowly beating fellow discounter Lidl to the top spot, figures from Kantar Worldpanel show. “The discounters have continued to make their mark over Christmas: two-thirds of all households shopped [...]
Carrot or stick? For Aldi and Lidl, equal pay goes hand in hand with commercial success December 13, 2018 Kevin the Carrot, who once again features in Aldi’s Christmas advert, is proving a bigger hit with shoppers than even Elton John, star of the John Lewis ad. Soft-toy versions of the animated vegetable sold out at 4am on the day of release in some areas and have reportedly provoked fights among customers desperate to [...]
Mixed bag for Britain’s grocers as market cools despite record Christmas spending forecasts December 11, 2018 Shoppers have been taking fewer trips to the supermarket in recent weeks after a bumper summer of demand, according to new data that suggests Britain's grocery sector has slowed to its lowest rate of growth in more than a year. Despite projections that spending this Christmas will break UK records, the supermarket sector grew at two [...]
A change is as good as a repeat in the supermarket Christmas ad run November 28, 2018 Retailers are continuing to battle for ad supremacy as we approach Christmas, but which brands in the supermarket sector have been most successful in grabbing viewers’ attention? YouGov brand tracking data indicates that Aldi currently has the highest level of Ad Awareness (whether someone has seen or hear an advert for a brand in the [...]
Aldi’s Kevin the Carrot festive advert toy causes shopping hysteria November 23, 2018 Sales of Aldi's Kevin the Carrot plush toys have sent UK shoppers wild ahead of Black Friday, with the toy selling out online and in stores up and down the country less than a day after being made available. The release of Aldi's Christmas advert this year saw the return of Kevin the Carrot and his [...]
John Lewis, Sainsbury’s, or M&S? Whose Christmas ad was best this year November 20, 2018 So this is Christmas. And what have you done? Another year over, and the festive ads just begun. Yes, ’tis the season for brands to splash the cash on fancy holiday-themed adverts in hope of attracting that sweet Christmas shopping revenue. Retailer John Lewis has been the reigning champion of the season for the past [...]
Iceland’s banned palm oil advert could win over middle class shoppers as supermarkets prepare for Christmas November 13, 2018 Iceland could get a shot in the arm from its banned Christmas advert by appealing to middle class shoppers, according to consumer research firm Kantar Worldpanel. The supermarket's advert, which caused a storm on social media when it was deemed “too political” to be aired by Clearcast, could be exactly what the store needs to reach out to [...]