WPP chief says use of AI in advertising is an ‘opportunity’ not a threat April 27, 2023 Contrary to some commentators’ fears, chief of WPP Mark Read has called artificial intelligence a “massive opportunity to optimise creative” work rather than representing a threat. Speaking to the Financial Times, Read revealed the advertising giant has already been using artificial intelligence and automation to “amplify” its creative work for some years. He added that [...]
Advertising: Digital ad market spend slows as budgets take post-Covid reset April 26, 2023 Growth in the UK’s digital advertising market slowed in 2022 as economic headwinds continued to weigh on the market. The digital advertising market – meaning any advertising delivered through digital platforms – grew 11 per cent to £26.1bn in 2022, according to industry body IAB’s digital ad spend report. The market previously grew 41 per [...]