Supertool: S4’s Sorrell says AI ‘more effective than a 25-year-old media buyer’ May 11, 2023 S4’s chairman Sir Martin Sorrell is optimistic about the future of AI as his advertising agency embraces it to supercharge their productivity and reach. Sorrell said S4 had already seen an increase in viewing metrics because AI was helping employees speed up ad copywriting and aggregate data that makes it easier to hyper-personalise and target [...]
Elf Bar warned by advertising watchdog after banning Tiktok vape promotions May 10, 2023 Two Tiktok posts by influencers promoting vapes have been banned for breaking rules prohibiting e-cigarette advertising on social media. The first post from the account @Panaxhe_ shows a young man selecting a blueberry-flavoured Elf Bar for breakfast from a fridge full of the brightly-coloured devices before returning later for a kiwi passion fruit-flavoured vape for lunch. The second showed former Gogglebox [...]
WPP chief says use of AI in advertising is an ‘opportunity’ not a threat April 27, 2023 Contrary to some commentators’ fears, chief of WPP Mark Read has called artificial intelligence a “massive opportunity to optimise creative” work rather than representing a threat. Speaking to the Financial Times, Read revealed the advertising giant has already been using artificial intelligence and automation to “amplify” its creative work for some years. He added that [...]
Advertising: Digital ad market spend slows as budgets take post-Covid reset April 26, 2023 Growth in the UK’s digital advertising market slowed in 2022 as economic headwinds continued to weigh on the market. The digital advertising market – meaning any advertising delivered through digital platforms – grew 11 per cent to £26.1bn in 2022, according to industry body IAB’s digital ad spend report. The market previously grew 41 per [...]