Ads might be annoying, but influencers are riskier: advertisers face a dilemma January 25, 2024 In Jess Jones' tech column: Influencers are everywhere, but advertisers are trying to wrestle back control
Why Tiger Woods’ successor as face of Nike could be made of pixels and data January 12, 2024 The iconic partnership came to an end this week after 27 years.
How Elon Musk scared the world’s biggest advertisers away from X, according to their consultant December 22, 2023 Media analysis giant Ebiquity advises the biggest global advertisers, including whether they should stay or leave Musk's social media platform, X.
Ad watchdog conducts record level of rulings on green issues in 2023 December 12, 2023 Since the start of the year, the Advertising Standards Authority (ASA) has conducted 29 formal rulings on green issues this year.
UK to replace Japan as third largest ad market globally December 6, 2023 The UK has shifted up the rankings of the largest global ad markets to third place, replacing Japan, and sitting just behind the US and China.
Sam Altman’s ‘best world ever’ might just mean killing off Google ad revenue November 28, 2023 ChatGPT could rid the world of the scourge of digital advertising.
Keep sport and politics separate? Impossible – so here’s what brands need to do November 20, 2023 It's a common refrain but sport sponsors need to have their eyes open.
Why sponsors won’t sweat another desert World Cup – even a dry one November 14, 2023 What will a Saudi World Cup mean for football's many commercial partners?
Harry Coe on following his dad into sport with sponsorship start-up Luscid November 8, 2023 Coe, 29, hopes to revolutionise the sponsorship industry with Luscid.
UK digital ad spend continues to see ‘extremely strong growth’, despite economic uncertainty October 25, 2023 A total of five per cent year-on-year growth was reported in the UK's digital advertising market — despite ongoing economic uncertainty.