Liverpool ditch Nike as they land £300m kit deal March 10, 2025 Liverpool’s iconic red strip will be made by Adidas for the first time in over a decade after the club and the German sportswear giant agreed a £60m-per-season deal. Adidas will replace Nike, whose five-year deal concludes at the end of this season. The club have had deals with both Warrior and New Balance since [...]
Coca-Cola and Fifa resolve legal spat to continue Club World Cup deal February 21, 2025 Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm Adidas, Coca-Cola opened separate legal cases against Fifa surrounding the sponsorship rights of the Club World Cup. The pair were reportedly unhappy [...]
Adidas predicts profit of nearly £1bn after sales surge October 29, 2024 Adidas is now predicting its operating profit to swell to almost £1bn for 2024 as it upped its forecasts following a better-than-expected performance in recent months. The sportswear giant is now eyeing an operating profit of around €1.2bn (£997m) for its current financial year, a rise from its previous guidance of around €1bn. The increase [...]
Adidas looks to Euro 2024 and Olympic success as UK sales suffer £100m drop October 2, 2024 Sales at the UK arm of Adidas suffered a fall of more than £100m during its latest financial year despite growth in its own retail stores. The division, which is headquartered in Stockport, has posted a turnover of £1.15bn for 2023, down from the £1.23bn it achieved in 2022. In newly-filed accounts with Companies House, [...]
‘Nothing like it’ – England’s Euro 2024 run gives UK broadcasters a much-needed boost July 15, 2024 The Euros may be over, but the tournament will have left a sweet taste in the mouth advertisers and broadcasters - unlike England fans.
Euro 2024 adverts review: Adidas, Coca-Cola, Sports Direct, BBC and Paddy Power June 13, 2024 Who are the Jude Bellinghams and Jack Grealishes of the advertising world?