Bayern Munich valued at £3.1bn as German energy giant buys stake in Harry Kane’s club Sport Business German football giants Bayern Munich have been valued at £3.1bn after taking minority investment from long-standing sponsor Viessmann Generations Group. Viessmann Generations Group has acquired 6.7 per cent of Bayern Munich AG, the commercial entity that houses the professional club and all its business operations, in a transaction local media reported as being worth €250m [...]
Visa, Coca-Cola, Adidas and other Fifa sponsors criticised for silence on crisis Sport Business Fifa sponsors including Visa, Coca-Cola and Adidas “cannot afford to be bystanders” while another crisis grips football’s governing body, says a leading sports integrity advisor. Commercial partners have been conspicuous by their silence since Fifa president Gianni Infantino’s plan to sell stakes in its World Cup business plunged the organisation into civil war more than [...]
Nike: Shares fall, S&P 100 ejection and Mbappe out Sport Business Nike shares continued to fall this week after the sportswear giant warned of a decline in revenue over the coming year. The American firm, fresh off the back of news that it would be ejected from the S&P 100, adjusted its share price amid a mixed first fiscal quarter. Its statement comes alongside layoff warnings [...]
Nike, Adidas and Puma put historic differences aside to target tariffs and inactivity crisis September 29, 2026 The sporting goods industry is no stranger to bitter rivalries, from the family split that spawned Adidas and Puma to the former’s decades-long battle for supremacy with Nike. Now, however, those brands and others have united to lobby policymakers worldwide for lower tariffs as part of a joined-up approach which they say will tackle rising [...]
Nike nearing deal to enter Formula 1 and rival Puma and Adidas September 15, 2026 Nike is believed to be nearing a deal which will see the sportswear giant enter Formula 1 after more than two decades off the grid. The American apparel firm has held talks with the premier motor sport series about becoming the kit provider for all Formula 1 employees. GP Blog reports that the deal is [...]
Adidas shares plunge after hike in World Cup marketing spend July 30, 2026 Adidas shares sank this morning after the sportswear behemoth missed quarterly profit expectations amid a hike in World Cup marketing spend. Shares in the German firm opened more than 15 per cent down after missing second quarter profit expectations. The dent came despite revenues rising 14 per cent to £5.7bn but the firm maintained its [...]
World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead July 29, 2026 It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors currently contribute around a quarter of Fifa’s $15bn income over a four-year cycle and include some of the biggest [...]
Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights June 24, 2026 The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]
Adidas, Calvin Klein and Uniqlo ads banned for greenwashing June 24, 2026 Fashion giants Adidas, Calvin Klein and Uniqlo have been rapped as part of a major probe into corporate greenwashing in adverts. Each of the retailers has had online adverts banned by the Advertising Standards Authority (ASA) for using the term “recycled” in a misleading way. The bans came as part of a major crackdown by [...]
Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns June 13, 2026 An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet Russell-Vick. Football ads in 2026 finally remembered a crucial detail: football is supposed to be fun. After years of ultra-serious slow-motion shots of rain hitting crossbars [...]