Andy Murray’s 2013 Wimbledon shirt put up for auction July 3, 2025 Sir Andy Murray’s worn shirt from his historic 2013 Wimbledon triumph is expected to fetch more than £5,000 at auction later this month. Murray has signed the Adidas shirt, which he wore when beating Novak Djokovic to become the first British man to win Wimbledon for 77 years. It is going under the hammer in [...]
Adidas hit in yet another UK retail data breach May 27, 2025 Adidas has confirmed a cyber attack that exposed the personal data of customers who contacted its help desk, adding the German sportswear giant to a growing list of major retailers hit by recent cybersecurity incidents. The breach, disclosed on 23rd May, involved unauthorised access to a third party customer service provider, through which attackers were [...]
Frasers to launch Sports Direct in Australia and New Zealand April 15, 2025 Frasers will enter into a long-term agreement with wholesaler Accent Group to launch Sports Direct across Australia and New Zealand in the next step in its international growth plans. The 25-year partnership aims to rollout up to 100 Sports Direct stores across the region, which would boost the total number of Sports Direct stores by [...]
Liverpool ditch Nike as they land £300m kit deal March 10, 2025 Liverpool’s iconic red strip will be made by Adidas for the first time in over a decade after the club and the German sportswear giant agreed a £60m-per-season deal. Adidas will replace Nike, whose five-year deal concludes at the end of this season. The club have had deals with both Warrior and New Balance since [...]
Coca-Cola and Fifa resolve legal spat to continue Club World Cup deal February 21, 2025 Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm Adidas, Coca-Cola opened separate legal cases against Fifa surrounding the sponsorship rights of the Club World Cup. The pair were reportedly unhappy [...]
Adidas predicts profit of nearly £1bn after sales surge October 29, 2024 Adidas is now predicting its operating profit to swell to almost £1bn for 2024 as it upped its forecasts following a better-than-expected performance in recent months. The sportswear giant is now eyeing an operating profit of around €1.2bn (£997m) for its current financial year, a rise from its previous guidance of around €1bn. The increase [...]
Adidas looks to Euro 2024 and Olympic success as UK sales suffer £100m drop October 2, 2024 Sales at the UK arm of Adidas suffered a fall of more than £100m during its latest financial year despite growth in its own retail stores. The division, which is headquartered in Stockport, has posted a turnover of £1.15bn for 2023, down from the £1.23bn it achieved in 2022. In newly-filed accounts with Companies House, [...]
‘Nothing like it’ – England’s Euro 2024 run gives UK broadcasters a much-needed boost July 15, 2024 The Euros may be over, but the tournament will have left a sweet taste in the mouth advertisers and broadcasters - unlike England fans.
Euro 2024 adverts review: Adidas, Coca-Cola, Sports Direct, BBC and Paddy Power June 13, 2024 Who are the Jude Bellinghams and Jack Grealishes of the advertising world?