City AM Football Power List 2026: Who really runs the world’s most popular sport? June 4, 2026 The City AM Football Power List seeks to answer a simple question: ahead of the 2026 World Cup, who really runs the planet’s favourite sport? To answer it, we assembled a panel of experts from across the sports industry and picked their brains for nominations and, ultimately, a top 25. You can read more about [...]
I’m a Manchester United fan and marketing expert but Arsenal are cool May 25, 2026 Arsenal’s long-awaited success on and off the field has been earned with smart, patient planning, says Pitch founder (and Man Utd supporter) Henry Chappell. As a Manchester United fan since before the Fergie years, Arsenal’s march to Premier League glory and a Champions League final is a tough watch. And it’s just as hard to [...]
Arsenal Champions League final run banks £123m and sets up record revenue May 6, 2026 Arsenal’s run to the Champions League final has already banked the club more than £120m in prize money, paving the way for their highest-earning season ever. The north Londoners reached the final for only the second time in their history in Tuesday’s 1-0 win over Atletico Madrid, which clinched a 2-1 aggregate victory. And the [...]
Sabastian Sawe and the need for clean sporting heroes we can believe in April 30, 2026 Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras. Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]
Sawe and Adidas London Marathon record could see athletes jump from Nike April 27, 2026 Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted runners away from Nike, experts have warned. Kenya’s Sawe became the first person to legally dip under the two-hour mark on Sunday to etch his name in athletics folklore alongside Roger Bannister and Jim Hines, and did [...]
Manchester United’s £10m boost; £5k Masters gnomes and Southgate TikTok April 15, 2026 Manchester United are set for a £10m boost from kit sponsor Adidas if, as now seems likely, they qualify for the Champions League. The club sit third in the Premier League with a seven-point cushion over sixth-placed Chelsea, despite Monday’s shock defeat by struggling Leeds United. Uefa confirmed last week that the top five Premier [...]
Icons, purpose and gastronomy: How brands can win at the 2026 World Cup December 7, 2025 The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade. With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]
Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy November 9, 2025 Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]
EuroLeague CEO: ‘NBA Europe is not needed. We’ve been here for 25 years’ October 29, 2025 EuroLeague CEO Paulius Motiejunas is on bullish form. European basketball is a hot topic and his organisation, which runs the competition home to continental giants such as Real Madrid and Panathinaikos, has just begun a new season in good shape. It has a new main sponsor in Etihad Airways, a new deal with Adidas and [...]
West Ham on hook for £5m despite Potter’s Swede pick-me-up October 22, 2025 West Ham will not receive any financial benefit from Sweden’s surprise appointment of Graham Potter, who is still set to bank around £5m in compensation after being sacked by the struggling Hammers last month. Most Premier League clubs only pay compensation – in the form of monthly salary payments – to sacked managers until they [...]