Big Tech cashes in on £1 trillion ad market boom The global ad market is booming, with spend forecast to reach $1.19 (£1.04) trillion in 2025, up 8.9 per cent from last year, according to WARC’s recent report. Growth is projected to accelerate to $1.30 trillion in 2026 and $1.40 trillion by 2027, a doubling in size since the pandemic. But while the market is [...]
Channel 4: AI adverts boost offered to small businesses Media Channel 4 has launched a new AI tool to help small businesses create TV ads quickly and cheaply. Following ITV’s lead, the system can turn a company’s website or social media content into a draft ad in minutes. Broadcasters then help polish the ad, make sure it follows advertising rules, and get it ready to [...]
Meta to launch paid ad-free option on Facebook and Instagram in UK Tech Meta is preparing to roll out a new subscription service in the UK that will allow users to pay to remove ads from Facebook and Instagram, raising questions about the future of ‘free’ social media. Over the coming weeks, UK users will see notifications explaining the change. Those who want to avoid ads can subscribe [...]