Nutella owners plan $100m World Cup and Super Bowl marketing spree October 10, 2025 Nutella owner Ferrero will spend over $100m on marketing campaigns related to the Fifa World Cup and 2026 Super Bowl. The confectioner, founded in Italy but based in Luxembourg, has been in the United States for decades but is looking to surge into the North American sports sector. The United States will co-host the 2026 [...]
Non-league football clubs set for World Cup windfall from Fifa September 16, 2025 Non-league football clubs are set for financial windfalls after changes were made to the way Fifa distributes its compensation for the release of international players for the World Cup. The changes, agreed by Fifa and the European Club Association, mean that all teams who release players for the 2026 World Cup or its qualifiers will [...]
BBC on hunt for Fifa World Cup host after Lineker exit May 19, 2025 The BBC are on the hunt for a new face for their 2026 Fifa World Cup coverage after Match Of The Day star Gary Lineker departed the broadcaster a year early. Lineker, the 64-year-old who was the BBC’s highest paid presenter, has apologised “unreservedly” for an Instagram video he shared about Zionism which included an [...]
Fifa president Infantino set for Middle East trip alongside Trump May 13, 2025 Fifa president Gianni Infantino is set to touch down in Saudi Arabia today as he joins President Donald Trump in the Middle East. The football chief will, as a result, not be present in person for a number of key Fifa meetings in Paraguay ahead of the body’s congress, which begins on Thursday. Infantino, who [...]
Trump: 2026 Fifa World Cup co-host Canada hits out at 51st State jibe February 27, 2025 The manager of America’s 2026 Fifa World Cup co-host Canada has hit out at President Donald Trump over claims The Great White North should be the US’ 51st State. Trump previously said: “If people wanted to play the game right, it would be 100% certain that they’d become a state.” Ontario Premier Doug Ford hit [...]