Painfully unoriginalName a company that doesn’t describe itself as innovative these days. The corporate world has become obsessed with the concept innovation, when most businesses that exist in this world are not actually innovative at all, but merely react to the innovations of others. Unless you really have invented the internet or the smartphone, splashing the word “innovative” over all your literature only goes to show one thing: you are painfully unoriginal.
Run-of-the-millIt is impossible to visit a corporate website (particularly in finance), without being inundated by “unique insights” into everything.
For the most part, companies are offering you nothing more than an educated opinion – not much different to anyone else’s. But they dress it up as the elixir of insight. And it actually ends up having the opposite effect from what’s desired, because that is what everyone else is claiming to do too. A genuine insight opens your mind to possibilities that you had never considered before. And think about it: if every consultant, asset manager or bank is giving you unique insight, then, by definition, there can be no unique insight at all.