Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape March 3, 2021 The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves. New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]
Cricket, horse racing, tennis and women’s football set to benefit from £300m summer sport aid package March 3, 2021 Sport is to receive a £300m recovery package as part of the Budget announced by Chancellor Rishi Sunak today. Cricket, horse racing, tennis, women’s football and rugby league are expected to be among the sports to benefit from the financial support. It follows similar aid granted to winter sports in November to mitigate the cost [...]
beIN Sports wins legal battle to prevent Fenerbahce manipulating the broadcaster’s logo for ‘beFAIR’ protest campaign March 2, 2021 beIN Sports has succeeded in its legal bid to stop Fenerbahce using the beIN logo for the club’s “beFAIR” campaign against the broadcaster. The network lodged an application for an emergency injunction against Fenerbahce for breach of intellectual property last week – as revealed by City A.M. On Friday Turkish courts ruled in beIN Sports’ [...]
Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success March 2, 2021 The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]
Boris Johnson backs Britain to host Euro 2020 and 2030 World Cup March 2, 2021 Prime Minister Boris Johnson has thrown his weight behind British efforts to host Euro 2020 and the 2030 World Cup. Johnson said Britain was “certainly on for” staging more games at this summer’s delayed European Championship, if required. And the PM confirmed government support – expected to be £2.8m – for a joint bid from [...]
Sam Torrance: Megastar Collin Morikawa sharpening his game with saw grip; plus Viktor Hovland, Branden Grace and Tiger Woods March 2, 2021 I remember one of the first times I saw Collin Morikawa play, he was going head to head down the stretch with Matthew Wolff. Both were fresh out of college – this was Morikawa’s fourth start on the PGA Tour and Wolff’s third – so it was fairytale stuff. And although Wolff won the 3M [...]
Exclusive: Formula E champions DS Techeetah take gamble on stock market-linked £1m sponsorship deal with investment platform eToro March 2, 2021 Formula E champions DS Techeetah have struck a £1m sponsorship deal with social investment platform eToro that could see the team not receive a penny. Instead of receiving a flat fee, DS Techeetah will have the seven-figure sum placed in their eToro account for them to invest on the stock market. If their portfolio grows [...]
Jordan B Peterson interview: The unlikely conservative superstar March 1, 2021 As Jordan Peterson’s new book Beyond Order is released, we revisit our 2018 interview with the unlikely conservative superstar, discussing the high price of fame, causing offence and that interview with Cathy Newman. ••• Professor Jordan B Peterson’s apartment smells of meat. It’s 8am and his wife, Tammy, is fastidiously slicing a pile of steaks, [...]
Gareth Bale is back for Tottenham – so is this another Jose Mourinho managerial masterstroke? March 1, 2021 Just a few weeks ago, Jose Mourinho did not want to talk about Gareth Bale. On 4 February, he sniped at a reporter for asking why Bale was left on the Tottenham bench during a 1-0 defeat to Chelsea. Eight days later, Mourinho publicly rebuked him for implying, via social media, that he was fit and [...]
FC Barcelona offices searched by police ‘in connection with Barcagate scandal’ March 1, 2021 Catalan police searched the offices of FC Barcelona this morning, the football club have confirmed. Spanish media said the search related to last year’s Barcagate scandal, in which senior figures at the club were accused of ordering social media campaigns against enemies. Local reports also said former Barcelona president Josep Maria Bartomeu and current chief [...]