Wednesday 11 September 2019 7:00 pm

Investors back Julian Dunkerton's Superdry turnaround plan

Investors voted to re-elect Superdry interim chief executive Julian Dunkerton, showing confidence in the co-founder’s plan to set the struggling retailer back on track.

Shareholders backed Dunkerton’s reappointment by 99.97 per cent at the firm’s annual general meeting today following his dramatic return to the company in April. 

Read more: Superdry completes board line-up after exodus

Dunkerton, the co-founder of the fashion brand, rejoined the Superdry board earlier this year, in a management showdown that saw then-chief executive Euan Sutherland exit the firm. 


After his re-appointment Dunkerton vowed to “stabilise” the situation at the struggling fashion brand. 

In July Superdry swung to a £85.4m loss, from a profit of £65.3m in 2018, and reported that revenue declined £300,000 year-on-year.

However, Dunkerton insisted that it would take a number of years to reap the benefits of his turnaround plan.

“The issues in the business will not be resolved overnight,” he said. 

Read more: Superdry hires headhunters to replace Julian Dunkerton

“My first priority on returning to Superdry has been to steady the ship and get the culture of the business back to the one which drove its original success.”

The firm has hired headhunters to replace Dunkerton as chief executive, however he is expected to remain closely involved with the company.

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