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The Morning Briefing: SBS x City AM

  • McIlroy Masters success tees up PGA TV rights price hike for Sky Sports

    April 16, 2025

    Ahead of the Game: Can Sky Sports hold on to PGA rights, how do Hundred teams claim their cash, will Everton’s women stay at Goodison Park, and what will Super League look like in 2028? The PGA Tour is hoping to capitalise on the Rory McIlroy effect by securing a significant increase in the value [...]

  • How League One Lincoln City are helping to shape the football regulator

    April 14, 2025

    Consultation has been one of the hot topics surrounding the introduction of the independent football regulator, although one club at least is trying to ensure that it is not a one-way street. While much of the discussion has been on what the watchdog will demand of clubs in return for being granted a licence, Lincoln [...]

  • Ineos and Ratcliffe need a sporting win and fast

    April 11, 2025

    “Ineos Britannia announces that it has withdrawn its intention to challenge for the next America’s Cup.” Those were the words issued this week in the latest sporting scaleback by British chemicals billionaire Sir Jim Ratcliffe. The stream of negative news out of Manchester United – including hundreds of job losses, brutal cost-cutting and criticism over [...]

  • Northampton Saints chief: Champions Cup run is financial tonic

    April 10, 2025

    Northampton Saints may be the sole English representative remaining in the Investec Champions Cup but they’re out only to look out for themselves. A run in the world’s premier club rugby competition is a money spinner, up until a certain point, and can open doors to countless commercial and fan activation opportunities. For Julia Chapman, [...]

  • Volleyball World: How CVC Capital Partners woke sport’s sleeping giant

    April 9, 2025

    Volleyball World CEO Finn Taylor on how CVC Capital Partners has commercialised the sport, its successful D2C platform and ambitions to woo British fans. Private equity in sport can provoke suspicion that it will be funds rather than fans who benefit most from the transaction, yet in volleyball there can be little doubt that it [...]

  • Premiership clubs cannot get bored of Champions Cup failures, it’s the pinnacle

    April 8, 2025

    Looking across the results from the Investec Champions Cup and EPCR Challenge Cup at the weekend with a focus on the seven English teams, there were six results that went the way many expected and one that didn’t. Gloucester’s victory in France against Montpellier was a real surprise, but wins for Northampton Saints and Bath, [...]

  • How club revenue turns Champions Cup into cash of the titans

    April 4, 2025

    This weekend’s Investec Champions Cup round of 16 may be about getting the win in one of Europe’s most iconic stadiums, but in reality competitions such as this – seen by many as the top club rugby competition in the world – can have a monumental impact on rugby finances. The classic cliches in rugby [...]

  • Moses Swaibu: From match-fixing to GameChanger

    April 1, 2025

    Crystal Palace protege Moses Swaibu went from big time to a life of crime, match-fixing for betting syndicates, but – via a spell in prison – is making amends with his sport integrity advisory GameChanger360. Moses Swaibu knew he had hit rock bottom on his first night in prison. Beginning a custodial sentence for bribery [...]

  • London City 7s: Rugby returns to the HAC in boost for Square Mile

    March 31, 2025

    Those who have trodden the streets of the City’s Finsbury Square and the surrounding area will be well aware of the Honourable Artillery Company (HAC). Guarding the rare expanse of City grass is Armoury House, home of the HAC since 1735. It boasts its own cricket, football and rugby clubs, and is flanked on all [...]

  • Football regulator amendments: No sunset clause but concessions to critics

    March 28, 2025

    The powers to be afforded to the independent football regulator have been clarified after the government published its list of amendments to the Football Governance Bill. Calls for a sunset clause from some Tory peers have been rejected, although the Secretary of State will be required to formally review how well the act is working [...]

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