Raducanu ditches Nike after eight years to sign £2.6m deal with rival Sport Business Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]
Winter Olympics 2026: How insurance keeps Milano Cortina on track Sport Business Every four years, the world’s greatest athletes fight to take gold, but it’s the unseen safety nets, drafted by insurers, that keep the Winter Olympics running smoothly. German-based Allianz became the exclusive insurance partner of the International Olympic Committee (IOC) in 2021, with coverage until the 2032 summer games in Brisbane, under the oversight of [...]
Great Britain bid to bag $2m at Davis Cup continues Sport Great Britain’s bid to bag $2m by winning the Davis Cup continues today with their top tier match against Norway. The men’s tennis team was forced to beat Poland in September to retain their spot in the top level of the competition, and now begin on a run that could land them millions later this [...]