The Tiger Effect: Why Woods comeback at Augusta would be good news for TV companies March 31, 2022 The Tiger Effect – the boost to the business of golf that Woods has provided during his 26-year pro career – is the stuff of sports industry legend. Woods’ swift ascent to godlike status brought an influx of new sponsors to the game and sent prize money skyward. Key to this virtuous cycle was that [...]
Hundred: International stars register for behind closed doors draft March 31, 2022 The Hundred has seen a total of 284 oversees men’s players register for the draft of the competition, which is set to take place next week. Australian David Warner and West Indian Andre Russell are among those who have entered to be included in the second edition of the franchise-style competition. The Hundred draft was [...]
Premier League to reintroduce five subs from next season March 31, 2022 The Premier League have voted to reintroduce five substitutions – originally bought in during the Covid-19 pandemic – after reverting back to three for the 2021/22 season. Teams had previously voted against keeping the number of substitutions at five following the behind-closed-doors season but have since changed their minds. In a statement, the Premier League [...]
Formula 1 announces night race on Las Vegas strip for 2023 calendar March 31, 2022 Las Vegas will return to the Formula 1 calendar next year when a night race takes place on the streets – including the famous strip – of the US city. F1 chiefs confirmed the long-anticipated agreement today and will act as co-promoters for the third American grand prix on the 2023 schedule. “Iconic Las Vegas [...]
Manchester United named top of the league for digital value generated by sports teams March 31, 2022 Manchester United generated the most digital value of any sports team in the world last year, according to a new report published today. The Digital Value of Fans 2022 report is based on social media performance and was created by audience platform Horizm, which works with leading teams in several sports. Despite a fourth consecutive [...]
Ed Warner: Commonwealth Games should consider dropping restrictive colonial ties March 31, 2022 This week, Ed Warner argues that the Commonwealth Games must adapt if it’s to survive, ponders English cricket’s leadership vacuum and hopes Russia remains in exile. Depending on your media outlet of choice, Wills and Kate’s Caribbean sojourn was either a triumph of charming diplomacy or another nail in the coffin of empire – as [...]
Tiger Woods tees up for competitive return at the Masters with Augusta practice round March 30, 2022 Tiger Woods has given the clearest indication yet that he hopes to enter the Masters next week by playing a practice round at Augusta National. Woods won the last of his 15 major titles at the Masters in 2019 but has not played a 72-hole tournament since a serious car crash last year. The 46-year-old [...]
How England Women came back from brink to bag Cricket World Cup semi March 30, 2022 Less than three weeks ago England, the reigning Women’s Cricket World Cup champions, looked to be down and out after losing their third consecutive group match to South Africa in Mount Maunganui, New Zealand. In the early hours of Thursday morning, however, Heather Knight’s team have a shot at redemption against the Proteas as their [...]
Government recruits Oliver Wyman consultants to craft new football regulator March 29, 2022 The government have drafted in top consultancy Oliver Wyman to help design a new independent body that will be charged with regulating English football. According to reports from Mark Kleinman, the Department for Digital, Culture, Media and Sport (DCMS) has hired the New York-based firm to help build a response to Tracey Crouch’s contentious review of football’s [...]
Everton FC registers £120m loss after pandemic impact and suspension of Usmanov support March 29, 2022 Everton Football Club registered a £120.9m loss in 2021, meaning it’s almost £400m down over the last four years. The beleaguered Merseyside club attributed its loss to the pandemic as it published annual accounts this week, against the backdrop of severed sponsorship with a sanctioned Russian oligarch. It said there were £170m losses despite a [...]