Newcastle United and Everton stadium sales are not solutions, they are delays April 5, 2026 There is a growing sense that elite football is attempting to outmanoeuvre its own reality. Not by solving its structural financial challenges, but by creatively working around them. The recent moves involving Newcastle United and Everton’s stadiums are not clever innovations, but symptoms of a system still unwilling to face the truth. Newcastle’s move to [...]
Back of the Netflix: Sports content is fuelling wave of ad-funded streaming April 4, 2026 Owning live rights is no longer the only way for streaming platforms like Netflix to capture sports audiences, writes Chris Keenan. Could there be a way to engage sports audiences without the billions spent on traditional broadcast rights? It’s this thinking that appears to be shaping Netflix’s latest moves. Over the past year, the streaming [...]
World Cup no longer has global audience – and that’s a marketers challenge April 4, 2026 The domestic football season is hurtling towards its conclusion and, despite England’s drab international break and talk of boycotts, World Cup fever is starting to build. Soon, wallcharts will be pinned up, vintage England kits pulled out from the back of the wardrobe, and Three Lions will find its way onto office playlists. However, this [...]
Take Galaxy to star in Chairman’s Trophy at Sha Tin April 3, 2026 THERE are no prizes for guessing that Ka Ying Rising will be the star of the show when racing at Sha Tin in Hong Kong gets underway with a 11-race programme on Easter Monday. It is safe to forecast this will be another victory parade for the fastest galloper on the planet, who is seeking [...]
Responder can give promising Yuen a Fast second success April 3, 2026 EXCITING 25-year-old apprentice jockey Nichola Yuen certainly made a splash with both media and racing enthusiasts at Sha Tin in midweek with a well-executed winning ride aboard Pi Legend on only her second career ride in the city. While all the plaudits were well-founded, it will get more difficult from now on, especially with her [...]
School of Hard Knocks and Investec celebrate spring rugby tournament April 3, 2026 Around 350 boys and girls used rugby to test their teamwork, resilience and determination as the School of Hard Knocks celebrated its latest Eton Manor RFC spring tournament. The two-day event, backed by international bank and wealth manager Investec, saw students joined by Red Roses legend Shaunagh Brown and the president of English rugby’s governing [...]
Investec Champions Cup organisers should meddle with knockouts April 3, 2026 On Wednesday the amount of tickets still available for Harlequins’ Investec Champions Cup round of 16 fixture against Sale Sharks was well over 6,000. Against their registered capacity of 14,800, that could result in an attendance of less than 9,000 – or around 40 per cent empty – come Saturday night. It is a better [...]
NBA and EuroLeague line up fresh talks over compromise deal April 2, 2026 The NBA and EuroLeague are set for further meetings, perhaps as soon as next week, amid growing hopes of a resolution to their rift over a new European basketball league. The US giant and its European counterpart had been at loggerheads for months over the plans for NBA Europe to launch in 2027 and potentially [...]
Italy World Cup flop kills five per cent of bets on tournament winner April 2, 2026 Italy’s failure to qualify for the 2026 World Cup this week was an early win for bookmakers as it killed five per cent of wagers on the outright winner, betting data shows. Four-time champions Italy lost on penalties in a play-off with Bosnia and Herzegovina on Tuesday, meaning they will miss a third men’s World [...]
PSG sign deal with Whoop as Qatar links grow April 2, 2026 Paris Saint-Germain have announced a multi-year partnership with Whoop just days after the wearable tech firm was valued at $10bn following investment from a Qatari sovereign wealth fund. PSG’s parent firm, Qatar Sports Investments, is closely aligned with fellow state vehicle the Qatar Investment Authority, which this week joined Whoop’s $575m Series G fund raise [...]