Super Bowl LX ad review: Budweiser, Pepsi and Kellogg’s put on a show February 6, 2026 Advertising guru Jon Williams picks his best of the Super Bowl LX ads, featuring Budweiser, Pepsi, Fanatics Sportsbook, Michelob Ultra and Kellogg’s Raisin Bran. Get the popcorn in, here comes the Super Bowl! No? A bit too brash for you? Well let me take you through why it might be worth it. Put simply it’s [...]
Why Champions League revamp is a case of Uefa 1, Domestic competitions 0 February 5, 2026 The revamped Champions League has created more drama for Uefa but increased the risk of competitive imbalance in domestic leagues, according to a new report. Bodo/Glimt’s shock win over Atletico Madrid was not just one of the standout results of the league phase of Uefa’s elite club competition, it also served as a handy snapshot [...]
Great Britain bid to bag $2m at Davis Cup continues February 5, 2026 Great Britain’s bid to bag $2m by winning the Davis Cup continues today with their top tier match against Norway. The men’s tennis team was forced to beat Poland in September to retain their spot in the top level of the competition, and now begin on a run that could land them millions later this [...]
Six Nations Thursday start is smart from organisers February 5, 2026 It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]
Forget medal targets, Winter Olympics success will be decided on sofas not ski slopes February 5, 2026 Sports fans have a feast of action, from the Winter Olympics to the Six Nations and the T20 World Cup, to gorge on over the coming days, writes Ed Warner. Have you planned your viewing schedule for the next few days? Pushed the football to the margins of your calendar for once? Six Nations opener [...]
Exclusive: Welsh Rugby Union risks £4m hit as 55,000 Six Nations tickets unsold February 5, 2026 The embattled Welsh Rugby Union is facing a £4m hit from this year’s Six Nations, with more than 55,000 tickets still unsold for their three home fixtures. The financially troubled nation stands to lose out on around £3.8m in ticket revenue over the next two months, with more than 18,000 seats still free for their [...]
Team GB bid for Winter Olympics history hit by skeleton helmet row February 4, 2026 Team GB have become embroiled in a kit row on the eve of the Winter Olympics after their world-leading skeleton squad’s safety helmets were deemed to be non-compliant. The British Bobsleigh and Skeleton Association (BBSA) has lodged an urgent appeal with the Court of Arbitration for Sport against a decision made by world governing body [...]
ITV in-game Six Nations ads will keep sport free-to-air, experts say February 4, 2026 ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset. It has led to concerns [...]
Broncos owner Lockyer: Being on BBC means we’re a club of topic February 4, 2026 The rebirth of London Broncos will take its next step this weekend when their match against Super League club Bradford Bulls is shown on the BBC. The Challenge Cup is seen as a target for the only major rugby league club south of Warrington, who last year were purchased by NRL rugby league legend Darren [...]
Episode 68: Super Saturday at Newbury and Warwick February 4, 2026 Tom Marriott and Bill Esdaile are here to preview the action from Super Saturday at Newbury, as well as the action from Warwick. Bill has another antepost selection for the Cheltenham Festival and Wally returns to preview Happy Valley on Wednesday. The Punter ‘The Punter’ has been City AM’s dedicated sports betting section for over [...]