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Sport Business

  • No Limits Tour: Cliff diving, Tom Daley and the TikTokification of sport

    October 4, 2025

    When launching a new sports property it helps to have one of the biggest names in the game lend their support and, in diving, they don’t come much bigger than Tom Daley. So it was a timely boost to the No Limits Tour Cliff Diving Championship that former Olympic champion Daley agreed to appear in [...]

  • Allianz Stadium Twickenham can be hub for global overseas sport

    October 3, 2025

    On Saturday Argentina and South Africa will play a regular season Rugby Championship match at Allianz Stadium in Twickenham. But this is not out of the ordinary for the capital; next month the Springboks will take on Japan at Wembley and an All Blacks XV will face the Barbarians in Brentford. Looking back, too, there [...]

  • Women’s sport participation numbers surge, Royal London state

    October 2, 2025

    Participation numbers in women’s sport are soaring as global success inspires the next generation of athletes. More women are playing football, rugby, netball, hockey and cricket than in 2023 with big moments in women’s sport cited as key factors in getting people active. The findings, from Royal London, come a week after England’s Red Roses [...]

  • Private equity stakes in NFL teams could increase above 10 per cent

    October 2, 2025

    NFL commissioner Roger Goodell failed to rule out allowing private equity giants to buy more than the current 10 per cent limit in franchises ahead of a trio of games in London. In January the Buffalo Bills (Arctos Partners) and Miami Dolphins (Ares Management) became the first NFL franchises to sell stakes to private equity [...]

  • Premier League spending not suffocating Europe, insists chief

    October 2, 2025

    Premier League chief executive Richard Masters has denied English clubs’ unprecedented spending in the summer transfer window is “suffocating” rival football leagues. The 20 Premier League clubs spent £3bn over the summer, smashing all records for a transfer window. Their net spend was £1.2bn. This splurge was led by Liverpool, who spent over £400m, while [...]

  • Exclusive: Arsenal close in on Visit Rwanda partnership extension

    October 2, 2025

    Arsenal are in advanced talks to extend their controversial £10m-a-year commercial partnership with Visit Rwanda, the tourism arm of the East African country. The current agreement, which sees Visit Rwanda appear on the shirt sleeves of the men’s and women’s teams, was due to expire at the end of the season.  It has also been [...]

  • Capitulation clearing Russia and Putin’s path to LA 2028 Olympics

    October 2, 2025

    Vladimir Putin’s path to Los Angeles 2028 is being cleared, his war on Ukraine becoming normalised in the minds of the world’s sports administrators. Last week’s votes by the International Paralympic Committee to readmit Russia and Belarus are, to my mind, a shameful capitulation and represent a triumph for the warmonger. All eyes now on [...]

  • Birmingham owner Wagner breaks ranks over Premier League redistributions

    October 1, 2025

    Birmingham City owner Tom Wagner has broken ranks with his EFL rivals over their attempts to extract more money from the Premier League. The thorny issue is among the top priorities for the incoming Independent Football Regulator after years of talks between the Premier League and the EFL ended in deadlock. Top flight teams currently [...]

  • Revolut chair Gilbert backs R360 rebel rugby league

    October 1, 2025

    City grandee and Revolut chairman Martin Gilbert has emerged as an investor in the rebel R360 rugby union league. Gilbert, formerly of Aberdeen Asset Management, is named on Companies House as a director of AOTG Sport Ltd alongside former Bath Rugby captain Stuart Hooper and former agent Mark Spoors, who are founders of the R360 [...]

  • Gallagher sponsor Super Bowl clash between Ireland and All Blacks

    October 1, 2025

    Insurance giant Gallagher will sponsor the Chicago rematch between the All Blacks and Ireland next month, described by many as rugby’s 2025 Super Bowl. The two rugby powerhouses famously clashed at Soldier Field in 2016, where Ireland beat New Zealand for the first time in over a century of trying, and will face off there [...]

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