Blurred lines: Athlete investors on rise as brands embrace new ways to partner with sport stars June 22, 2022 When Anthony Joshua and Dazn announced a new partnership last week, one of the most eye-catching aspects of the deal was that it involved the British heavyweight boxer acquiring a stake in the sports streaming platform. It was just the latest example of a prominent athlete cultivating a business portfolio to complement their sporting career. [...]
Young footballers ‘risking most of their wages on crypto’ prompts growing concerns June 21, 2022 Football has a “big problem” with young players risking the majority of their pay on cryptocurrencies, says a leading financial adviser to the sports industry. Players are being sucked in by social media content that ignores the major risks of investing in crypto, says Ben Smith, a partner at FLM. “I have seen lots of [...]
BBC wins the race for London Marathon broadcast rights for another five years June 20, 2022 The BBC will broadcast the London Marathon for a further five years after extending its long-standing rights agreement with the race’s organisers. The new deal begins with this year’s edition of the 26-mile race, which is due to take place on 2 October, and runs until 2026, marking 45 years of live coverage on the [...]
Paris Saint-Germain exec blasts LaLiga: ‘The last person we’ll take lessons from is Javier Tebas’ June 16, 2022 Paris Saint-Germain executives have issued a withering retort to LaLiga president Javier Tebas after the Spanish football chief accused the French club of breaking financial rules. LaLiga announced on Tuesday that it has lodged a formal complaint about Qatar-owned PSG’s spending with European football’s governing body Uefa. It follows PSG retaining the services of superstar [...]
Tennis can conquer sport if tours and Grand Slams unite, says Federer agent Tony Godsick June 16, 2022 Tennis could “conquer the sport world” if the ATP and WTA Tours and the four Grand Slams set aside their differences, says Roger Federer’s agent Tony Godsick. Steps to pool the commercial operations of the men’s and women’s circuits were proposed last year in a move that would see private equity take a stake in [...]
HSBC becomes Emma Raducanu’s eighth blue chip sponsor on eve of Wimbledon June 16, 2022 HSBC has become the latest blue chip brand to join British tennis star Emma Raducanu’s stable of sponsors. Raducanu, who shot to fame by winning the US Open in September, has agreed a four-year with the international banking group. “To partner with HSBC is so natural for me having grown up playing in the HSBC [...]
Adam Peaty interview: Swimming should look at example set by Boxing June 16, 2022 He is one of the most recognisable swimmers in British history but Adam Peaty insists that his sport needs to follow the example of boxing. The three-time Olympic champion, currently engaged in his own fight to be fit for the Commonwealth Games in Birmingham, believes swimming chiefs should do more to heighten the drama of [...]
Yorkshire charged with bringing cricket into disrepute after racism investigation June 15, 2022 Yorkshire County Cricket Club and several unnamed individuals have been charged following an investigation into allegations of racism and their handling of the claims. The charges have been brought by the England and Wales Cricket board and relate to bringing the game into disrepute and breaching anti-discrimination rules. Governing body the ECB said it would [...]
Apple makes biggest sports rights bet so far on 10-year, £2bn Major League Soccer deal June 15, 2022 Apple has agreed to pay $2.5bn (£2.1bn) for the global streaming rights to Major League Soccer for the next 10 years. The deal with the top division of men’s football in the US and Canada represents the tech giant’s biggest investment in sports rights so far. Apple, which bought a package of Major League Baseball [...]
Simon Shaw interview: ‘Addressing concussion is for the here and now’ June 15, 2022 It was a project hatched over a pre-arranged dinner, but the cogs that were left turning once the bill had been settled have spearheaded innovation into understanding concussion in and out of sport, and provoked questions as to why it continues to take so long to implement change. Simon Shaw is a former Wasps rugby [...]