Euro 2024 branding: There will be no escaping football fever this year May 28, 2024 Euro 2024 is not just about football on the pitch. Brands use this period of captive audience for their own benefit. Either way, as Daniel Sproul writes, there’s no escaping football fever. The summer of sport kicks off in earnest on 14 June with Euro 2024 – and brands across Europe and in the UK [...]
Epic sporting weekend proves sport can be cog in any government agenda May 28, 2024 With a General Election in full swing across the nation sports fans were treated to an epic weekend of action. So with so many events pencilled in across the next five years and numerous more beyond that, our politicians should promote sport to a priority talking point. City A.M. Deputy Sports Editor Matt Hardy writes. [...]
Championship play-off final: Has the richest game in football peaked in value? May 25, 2024 The match is estimated to be worth £170m to £305m in additional revenue to the winners.
Formula E and motorsport at heart of a China waking from its slumber May 25, 2024 In Rome’s Palazzo dei Congressi last summer, Formula E chief executive told City A.M. that a return to racing in China after four years was on the cards. “We need to be in mainland China,” he said. “I know we can dance around that a bit but we need to be in mainland China. “Every [...]
Football regulator delayed by Rishi Sunak’s surprise General Election call May 23, 2024 The Football Governance Bill will not be passed before Parliament is dissolved in a week’s time.
British Cycling and Lloyds Bank announce long-term partnership May 23, 2024 British Cycling and Lloyds Bank have announced a long-term deal which will see the high street bellwether feature as a lead partner of the two-wheeled discipline. As part of the deal Lloyds will become the title sponsor of the Tour of Britain with their logo on the Great Britain Cycling Team. It is understood to [...]
Ed Warner: Why football clubs have a problem with season ticket holders May 23, 2024 Our sport business columnist on why clubs tend to prefer day trippers.
What lessons can business learn from the Investec Champions Cup? May 22, 2024 As Leinster and Toulouse get set for their Investec Champions Cup showdown this weekend, what lessons can business learn from rugby? Tim Burnell, Chief Marketing Officer of UK & International at Investec Bank takes a look. Success in business and sport is much more than a numbers game. Profit figures and points tallies are important, [...]
Oaktree Capital seizes Italian football giants Inter Milan over unpaid debt of £335m May 22, 2024 Suning’s debt relates to a loan of €270m taken out in 2021, which has accrued interest at 12 per cent and was due for repayment on Tuesday.
Senators demand investigation into F1 as Andretti pick up Symonds May 21, 2024 Six serving senators from the United States have said Formula 1’s refusal to accept Andretti’s bid to become the sport’s 11th team could breach American antitrust laws and are calling for an investigation. In a letter, seen by The Athletic, to the chair of the US Federal Trade Commission Lina Khan and assistant attorney general [...]