Team GB snap up partnership deal with TikTok February 12, 2024 TikTok have promised to provide athletes “specialist training and guidance” on creating content.
Super Bowl LVIII ad review: BMW, Uber Eats, Kris Jenner and Lionel Messi February 11, 2024 Super Bowl commercials have, for some time now, been on a trend of featuring more and more celebrities, in ever intriguing and beguiling ways. Indeed, the NFL has had its very own celebrity endorsement this season, with the Grammy award winning singer, Taylor Swift, dating the Kansas City Chiefs’ tight end, Travis Kelce. Her sheer [...]
Pitch Golf and Trackman announce key growth partnership February 11, 2024 Pitch Golf and Trackman have announced a partnership which is hoped will aid the promotion of diversity in golf. Pitch Golf has venues in Soho and the City and combines food, drink and indoor golf suitable for all confidence levels. The deal will combine the Pitch Golf venues with Trackman technology – known for its [...]
Super Bowl LVIII ads are a reminder of how the industry can do better February 10, 2024 The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]
Why women’s football bucked the men’s trend in the January transfer window February 9, 2024 World records were broken as more world stars flocked to the WSL.
‘The supply-demand balance in sport needs re-calibrating’ February 8, 2024 It would be nonsense to ask how much money top golfers need. How much they want, however? That’s easy. More. And more is what’s coming their way, this time from private equity investment into the PGA Tour, herd-following the Saudi investment via LIV Golf into the sport. It’s not just golf where athletes are reaping [...]
Sports tech: Why super Speedo is making a splash yet again February 8, 2024 Speedo is no stranger to revolutionary tech. But 15 years on since the ban of a race suit they produced that was deemed “technical doping”, they’re back with a new bit of space age tech that could change the swimming world. Matt Hardy takes a deep dive. Pharmaceutical doping has been at the heart of [...]
Knight Frank ditch Middlesex cricket in blow to cash-strapped club, reports February 7, 2024 Middlesex have suffered a major blow ahead of the new County Championship season with main sponsor Knight Frank terminating their contract a year early. It adds misery to a club who are cash-strapped, having posted losses of £950,000 in their 2021 accounts and who have seen dwindling cash reserves. The club yesterday announced they were [...]
Who owns Girona now? How much did City Football Group pay in 2017? February 7, 2024 All you need to know about who owns Girona FC.
Silvio Berlusconi, the Super League and me: How a visionary English ad exec created the blueprint that changed European football February 7, 2024 “Here's the job you always wanted. Design a Super League for Signor Berlusconi. And I did.”