First, England. Next, the world? Why those behind The Hundred have big ambitions March 21, 2022 “Every successful brand in the world has to start somewhere, in one geography,” says Nick Sykes, global chief executive of FutureBrand, the company that developed the branding for The Hundred, English cricket’s newest tournament. “But if you look at sporting formats around the world, many of them have travelled geographies and there are large parts [...]
Tales from the Crypto: Will digital assets save sport sponsorship or prove a horror story? March 21, 2022 When you think of US cable TV giant HBO, blockbuster drama series like Game of Thrones, The Sopranos and The Wire immediately spring to mind. One of the first major triumphs for the network, though, was Tales from the Crypt, a horror anthology inspired by a cult 1950 comic book series. The series was successful [...]
Olympics investor UK Sport hit by almost a quarter of a million cyber attacks in past year March 21, 2022 UK Sport, the government agency responsible for investing in Olympic and Paralympic sport in the United Kingdom, has been hit by almost a quarter of a million cyber attacks during the past year, according to official figures.
World’s richest football clubs: Manchester City top Deloitte Money League for the first time March 21, 2022 Manchester City have been named the world’s richest football club in the latest edition of Deloitte’s Football Money League. City topped the list, which is based on revenue, for the first time after increasing their income to €645m (£571m) in 2020-21 – despite the effects of the pandemic. The Premier League champions climbed five places, [...]
Government puts ball in Chelsea’s court: sellers asked to nominate buyer and home for proceeds March 17, 2022 The government is taking a hands-off approach to the sale of Chelsea as the Premier League club’s extraordinary auction enters its final few hours. Despite freezing Roman Abramovich’s assets and only allowing the club to operate within the parameters of a strict licence, the government has indicated that it will not get involved in assessing [...]
Lord Coe enters race to buy Chelsea from Abramovich and eyes seat on the board March 17, 2022 World Athletics chief and long-time Chelsea fan Lord Coe has joined Sir Martin Broughton’s bid to buy the club. London 2012 boss Coe, 65, would take a seat on the club’s board if the consortium is successful, according to reports. Best bids are due in tomorrow with US bank the Raine Group, which is selling [...]
Ed Warner: This year could be huge for those with a stake in Formula 1 March 17, 2022 The rubber hits the road again this weekend as Liberty Media’s $8bn Formula 1 circus fires up its engines for the 2022 season. The tumultuous end to last year’s race series has yet to be resolved. It’s not clear whether the inquiry report will be published on the eve of the Bahrain GP as originally [...]
Christian Horner interview: ‘Red Bull put Formula 1 back on the map last year’ March 16, 2022 The dust is still settling on last year’s rancorous Formula 1 season as a new one is about to begin in Bahrain this weekend but Oracle Red Bull Racing boss Christian Horner is keen to put the acrimony with Mercedes and opposite number Toto Wolff behind him. Well, mostly. Three months on from a hugely [...]
Google pens McLaren deal as tech world takes over F1 world March 16, 2022 McLaren Racing has announced a major multi-year partnership with Google, marking the latest big tech company to dabble in the Formula 1. As a new partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022, the F1 team will use Google products throughout race operation. Android and Chrome branding [...]
Chicago Cubs owners the Ricketts family confirm bid for Chelsea with hedge fund boss Ken Griffin March 16, 2022 The owners of Major League Baseball’s Chicago Cubs, the Ricketts family, have confirmed they plan to bid for Chelsea Football Club. The Ricketts family have formed a consortium with billionaire hedge fund manager Ken Griffin to make an offer this week, Sky News reported. “The Ricketts Family, owners of the Chicago Cubs, can confirm they [...]