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      Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025

      Ben Stokes, with a red beard and bucket hat, drinks from a Red Bull can while wearing an England cricket vest.

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    • Featured

      Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025

      Ben Stokes, with a red beard and bucket hat, drinks from a Red Bull can while wearing an England cricket vest.

      Submit a story

      Tell us your story.

      Submit
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      Leapmotor B03X: The Small Electric SUV That Makes Sense for London

      Leapmotor B03X Acorn Brown electric SUV parked on a dirt road with mountains in the background under a blue sky.

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Sport Business

  • Taylor Swift to make appearance for Barcelona at El Clasico

    March 27, 2025

    Taylor Swift is set for an appearance at this year’s El Clasico between Barcelona and Real Madrid. There may be Bad Blood between the two LaLiga sides but Shake It Off singer Swift could feature on the jerseys of Barcelona thanks to their deal with Spotify. The streaming giant’s deal with Barcelona’s Camp Nou has [...]

  • Premier League gets extra transfer window for Club World Cup

    March 27, 2025

    Premier League teams will have two transfer windows this summer to allow those playing in the Club World Cup to make last-minute signings.  The first summer transfer window will be open from 1 June to 10 June, four days before Fifa’s new 32-team competition is due to kick off in the US. The transfer window [...]

  • Pittsburgh Steelers’ fintech stadium sponsor Acrisure enters English cricket

    March 27, 2025

    Fintech and insurance firm Acrisure has entered English cricket, striking up a partnership with Nottinghamshire County Cricket Club. The Michigan-based firm, parent of Nottingham-based Russell Scanlan, will see the Trent Bridge Fox Road stand at the England international level stadium renamed the Acrisure Stand for the next three seasons. It will add to their sporting [...]

  • Spring Statement 2025: Reeves misses trick ignoring sport and Old Trafford

    March 27, 2025

    Standing at the dispatch box on Wednesday, Chancellor Rachel Reeves delivered her much anticipated Spring Statement. Just months after her autumn fiscal plan, where she hiked taxes by £40bn and confirmed funding for a football regulator which continues to divide the game, the member of parliament for Leeds West and Pudsey – and one of [...]

  • After losing IOC election, how about Seb Coe for chair of football regulator?

    March 27, 2025

    It was, with hindsight, not a “keep Seb Coe out” but a “get Kirsty Coventry in” campaign that determined the International Olympic Committee (IOC) presidential election outcome. I was as guilty as most British observers in believing that Seb Coe would take it to the wire. Unconscious bias and all that.  In the event, eight [...]

  • RFU CEO Sweeney faces no confidence vote today

    March 27, 2025

    Bill Sweeney could be ousted as Rugby Football Union chief executive this evening when member clubs vote on his future. Sweeney has been fighting for his future since the RFU’s latest accounts revealed he received a £1.1m pay package – including a £300,000 bonus – for the 2023 financial year despite the union making losses [...]

  • Manchester City and Chelsea can pick up £97m Club World Cup prize

    March 26, 2025

    Manchester City or Chelsea will pick up £97m if they win the expanded Club World Cup this summer in the United States. Fifa confirmed that it would hand the winners $125m of the $1bn prize pot on Wednesday as part of a move to make the competition attractive to clubs. Around $500m of the prize [...]

  • Premier League explores Premflix launch with dual TV sales model

    March 26, 2025

    The Premier League is exploring the possibility of adopting a two-pronged media sales strategy from 2029 onwards, with a direct-to-consumer model adopted in certain overseas markets but the domestic broadcast rights still sold to traditional broadcasters, such as Sky Sports and TNT Sports. The decision to take all international broadcast production in-house from the start [...]

  • Alexander-Arnold and Real Madrid make progress in transfer talks

    March 25, 2025

    Liverpool defender Trent Alexander-Arnold’s move to Real Madrid moved a step closer on Tuesday with talks progressing between the club and the Brit. The 26-year-old, who has made over 300 appearances for the Anfield club, will be without a club should he reach the end of his contract this summer. He has reportedly not pursued [...]

  • Premiership Rugby pundit Brian O’Driscoll under fire by Irish competition watchdog

    March 25, 2025

    Premiership Rugby pundit Brian O'Driscoll is under notice by the Irish competition watchdog over a “misleading” social media post

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