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      Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025

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Sport Business

  • Sport teams safe bets as valuations buck Trump tariff slump

    May 30, 2025

    Valuations of sports clubs have survived “recent market volatility stemming from President Donald Trump’s tariffs”, top analysts have said amid market turmoil as a result of decisions made in the White House. Sports clubs have seen their valuations remain stable, and in some cases rise, despite huge hits elsewhere, including the manufacturing industry – due [...]

  • Premier League Darts final prize money 2025: How much can Littler win?

    May 29, 2025

    Luke Littler will feature at the O2 Arena tonight in the Premier League Darts final as a world champion, as he looks to defend his title. But how much can he win? There were 16 nights of Premier League Darts which began on 6 February in Belfast and travelled across the UK, Ireland and continental [...]

  • Paris Saint-Germain: Inside Champions League finalist’s reinvention

    May 29, 2025

    In the Champions League final this weekend, Paris Saint-Germain have enjoyed a reinvention since the departure of Kylian Mbappe. When historians come to chronicle the evolution of Paris Saint-Germain, it is likely they will highlight last summer’s acrimonious departure of Kylian Mbappe as an inflection point. The France striker was the last of PSG’s true [...]

  • The Enhanced Games sporting experiment will prove short-lived

    May 29, 2025

    The Enhanced Games aims to shake up sport by allowing performance enhancing substances, but Ed Warner argues the concept will be short-lived. Man dives into a pool wearing a full racing bodysuit. Swims a single length of front crawl. Alone. Is rewarded with $1m for breaking the world record. Could this be the dullest clip [...]

  • Does cricket have Olympic future in Brisbane and, maybe, India?

    May 29, 2025

    Team GB may put forward a cricket team for the LA 2028 Olympic Games, but with Australia and potentially India hosting next does the sport have a long-term future? Over a decade ago at the London 2012 Olympics Welshmen Ryan Giggs, Joe Allen, and Neil Taylor joined the likes of Daniel Sturridge, Micah Richards and [...]

  • LTA commercial revenue up 40 per cent driven by expanded Queen’s Club event

    May 29, 2025

    The Lawn Tennis Association (LTA) expects to increase commercial revenue by almost 40 per cent this year thanks to its expanded championships at Queen’s Club and a raft of new partnerships. Commercial income grew 16 per cent to £10.6m in 2024 but it set for a far bigger jump in 2025, making the national governing [...]

  • England set for share of £1.7m bonus pot if they win Euros

    May 28, 2025

    England’s Lionesses will share a bonus pot of £1.7m if they defend their title at the European Championships this summer. Sarina Wiegman’s team will head to Switzerland as defending champions having won their first major title at Wembley in the last edition of the Euros. And the players are in for a hefty increase on [...]

  • Crypto deals in sport up 20 per cent to over £400m

    May 28, 2025

    Sponsorship of sports organisations by crypto brands has increased by 20 per cent to over £400m with football driving new business, new research shows. The $565m spent by the blockchain-anchored organisations in the past season is closing in on the 2022-23 peak, when $685m was spent (£508m), according to SportQuake data. Nearly two thirds – [...]

  • Manchester United’s £8m post-season Malaysia-Hong Kong tour begins today

    May 28, 2025

    Manchester United will play the first of two games in the Far East today as part of a post-season tour set to bank the club £8m. The Old Trafford club concluded their Premier League season on Sunday with a 2-0 victory over Aston Villa just hours before setting off to Malaysia and Hong Kong. They [...]

  • Brighton owner Bloom looks to add French Ligue 1 club to portfolio

    May 28, 2025

    In this week’s Ahead of the Game: Brighton owner Tony Bloom, football films, The Hundred sale, rugby rights and the National League. Brighton owner Tony Bloom is exploring a potential investment in a French club after completing his purchase of a 29 per cent stake in Scottish Premier League side Heart of Midlothian this week. [...]

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