Barclays agrees O2 Arena and Co-op Live deals in major coup May 21, 2025 Banking giant Barclays this morning announced an expansion to their sponsorship portfolio, agreeing deals with the O2 Arena and Co-op Live. The duo of multi-year partnerships will see the firm become the founding partner of Manchester-based Co-op Live and the principal partner of Greenwich’s O2 Arena. An agreement with the 20,000-capacity O2 Arena – which [...]
Europa League final: Why winning competition is worth £120m May 21, 2025 Tonight in Bilbao, Manchester United and Tottenham Hotspur will be hoping to salvage their season by winning the Europa League final. The two teams are currently 16th and 17th in the Premier League, a far cry from the top-five finish required for a place in next season’s Champions League. However, winning the Europa League would [...]
Red Bull diluted: Energy drink giant reduces stake in Leeds United May 21, 2025 Red Bull’s stake in Leeds United has reduced to below 10 per cent after the German energy drinks company declined the opportunity to invest in the issue of £120m of new shares ahead of the club’s return to the Premier League. The new funding has been provided by members of the 100-strong consortium of investors [...]
British Cycling rides sponsor high with addition of Nyetimber May 20, 2025 British Cycling is riding a wave of sponsorship deals, most recently adding Nyetimber as its sparkling wine partner ahead of this year’s Tour of Britain events. The English sparkling wine stalwart joins the roster of sponsors under the British Cycling banner with the body having agreed a deal with Lloyds last year and various partnerships [...]
Fairway Capital and Investec shine at Alfred Dunhill Padel Classic May 20, 2025 Hurlingham Club in west London enjoyed large crowds this month as the Alfred Dunhill Padel Classic saw Fairway Capital win the Team Championship and investment bank Investec win the Plate competition. The Fulham competition raised funds for Laureus Sport for Good, and saw the likes of Peter Crouch take part alongside Champions Cup rugby sponsors [...]
Draper calls on government to invest in tennis and padel May 20, 2025 British No1 Jack Draper is among a number of tennis stars who have called on the Prime Minister Sir Keir Starmer to invest in court facilities. Draper joins the likes of Katie Boulter and Alfie Hewett in expressing concern over potential cuts of funding to tennis facilities, while demanding funds for “high quality community sports [...]
Champions Cup exclusive: YouTube to show Northampton vs Bordeaux final May 20, 2025 Northampton Saints’ attempt to win the European Champions Cup for the first time in 25 years against Bordeaux on Saturday is set to be made available free-to-air throughout the UK on YouTube and Welsh broadcaster S4C. City AM has learned that negotiations between UK rights holders Premier Sports and tournament organisers EPCR are at an [...]
Leicester City promotion hopes dented by fresh legal blow May 20, 2025 Leicester City’s hopes of an immediate return to the Premier League have been dented after it was ruled that they could face a points deduction in the Championship next season. A tribunal agreed that top-flight chiefs did have the power to charge Leicester with breaches of spending rules in the 2023-24 season, despite them being [...]
London Spirit £144m sale nearly done, insists MCC chief May 20, 2025 MCC chief executive Rob Lawson insists a £144m deal between a consortium of US tech heavyweights and the owners of Lord’s Cricket Ground for a 49 per cent stake in Hundred franchise London Spirit is just a “couple of weeks away from getting everything done”. It comes after the initial timeline for eight Hundred deals [...]
Arthur Ashe Stadium: World’s biggest tennis arena to get even bigger May 20, 2025 The world’s biggest tennis arena, Arthur Ashe Stadium, is set for a major upgrade as part of an $800m (£600m) redevelopment of US Open venue Flushing Meadows. A $250m (£185m) state-of-the-art player performance centre to be named after pioneer Billie Jean King is the other main aspect of the project, which is due for completion [...]