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Rugby Union

  • Exclusive: RFU in talks over back of shirt and short sponsor deals

    March 2, 2026

    The question that hangs over rugby union always seems to be a financial one: how can a sport with successful World Cups, a strong women’s game and a generally affluent audience struggle so much to commercialise itself effectively? That doesn’t seem to be an issue for England and its governing body, the Rugby Football Union. [...]

  • Automatic promotion and relegation from Prem Rugby scrapped

    February 27, 2026

    Automatic promotion and relegation from Prem Rugby has been scrapped after a crunch RFU Council vote on Friday. Yo-yoing between English rugby’s top flight Prem Rugby and the second tier Champ Rugby will be halted, with expansion teams admitted into the highest form of domestic rugby in England on a case-by-case basis. In what many [...]

  • Rugby communities ‘staring down the barrel’, says MP

    February 27, 2026

    Rugby communities are “staring down the barrel of losing their professional side”, according to one MP slamming the Welsh Rugby Union. The governing body of Welsh rugby is under immense pressure to relieve its chief executive – Abi Tierney – and chairman – Richard Collier-Keywood – from their positions and to commit to the future [...]

  • Project Forge: Does the plan to save English rugby stack up?

    February 27, 2026

    This morning a plan that could alter the future of club rugby in England is expected to be nodded through by the RFU Council. The plan, dubbed Project Forge, could be the tonic for a domestic game that is in need of revenue boost. Based on the various reports I have read this week on [...]

  • Welsh Rugby Union chair says Ospreys not necessarily dead

    February 26, 2026

    The embattled chair of the Welsh Rugby Union has today insisted a reduction of teams to three does not necessarily kill off the Ospreys. The governing body of rugby in Wales has been battling with fans and stakeholders over plans which will see at least one of the four regions struck off to save money. [...]

  • Exclusive: Inside the plan to keep the Welsh Rugby Union in check

    February 24, 2026

    One of Wales’s leading business figures is rallying support for a committee that would hold the Welsh Rugby Union to account amid its biggest crisis of the professional era.  The Welsh Rugby Union and embattled chairman Richard Collier Keywood are facing an Extraordinary General Meeting amid a legal row over plans to reduce the number [...]

  • Six Nations in-game ads pave way for football to be split into quarters

    February 21, 2026

    Like many Welsh rugby fans, the highlight of the first round of the Six Nations was the small moment of relief granted by the ad breaks in either half, twenty seconds of respite from giving away penalties, points and accumulating yellow cards.  I’m not sure everyone was as pleased to see them as me. They [...]

  • Marketing win for Prem Rugby would be Andy Farrell at Saracens

    February 20, 2026

    Andy Farrell dropping Sam Prendergast for Ireland’s clash with England in the Six Nations this Saturday is a ballsy move. But the next time Farrell travels to Allianz Stadium, after this weekend, could be in a Prem Rugby final as a key cog in the Saracens machine. Because I am one of the growing number [...]

  • Six London bars and pubs to watch the Six Nations at in 2026

    February 19, 2026

    The Six Nations is here, and it is time to scramble to book a table for the best fixtures throughout February and March. City AM has listed some of our favourites to try across the tournament. Take a look. Brigadiers The City’s favourite Indian grill, Brigadiers, is going all out for the Six Nations this [...]

  • Ospreys: CMA case over Cardiff Rugby sale not yet live

    February 18, 2026

    Swansea Council’s call for the Competition and Markets Authority to look into the sale of Cardiff Rugby and the future of the Ospreys is yet to be made an active case. The local government of Wales’ third-biggest city has called upon the CMA to “investigate the proposed takeover of Cardiff Rugby which could lead to [...]

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